Muva nje, zhang li, umsunguli onombono kanye ne-CEO ye-Xinzirain, ebambe iqhaza engxoxweni esemqoka lapho axoxa khona ngokufezeke kwabesifazane baseChina. Ngesikhathi sengxoxo, uZhang waqhakambisa ukuzibophezela kwakhe okungagugi ngekhwalithi nokuthi ubuholi bakhe buye babukela kanjani i-xizizirain ukuba ibe ngumholi wembulunga yonke, ukusetha amabhentshi amasha e-China ekhiqizwa amaShayina.
Njenge-trailblazer embonini, uZhang ubelokhu emukela umgomo "wekhwalithi ngaphezu kwakho konke." Uyabona ukuthi, emakethe yanamuhla yomhlaba wonke, amamodeli wokukhiqiza wendabuko, abiza kakhulu asanele ukufeza izidingo zamakhasimende. Ephendula, uZhang usefake i-Xinzirain njengophawu olubhekelele phezulu, izicathulo eziklanywe ngokwezifiso, ukuthola ukuqashelwa okukhulu ezimakethe zamazwe omhlaba zezobuciko ezivelele. Izinto ezifekezi zikaZhang azikhonjiswa kuphela ekukhuleni kwenkampani kepha nasekuzimiseleni kwakhe ukukhulisa amazinga embonini futhi kukhuthaze ubuciko obuqhubekayo.
Kuyo yonke inhlolokhono, uZhang wabonakalisa ekhondweni lakhe lokwenza ebhizinisini. Kusukela ekuqaleni kwesizotha, waguqula i-Xinzirain ibe ngomunye wabakhiqizi bezicathulo zabesifazane abahamba phambili baseChina. Usekela amazinga aphezulu asezingeni elifanele, uguqule njalo iqembu lakhe ukuthuthukisa izindlela zokukhiqiza kanye nezinqubo zokuphatha. Ngokusho kukaZhang, ukunakwa ngokucophelela imininingwane kubalulekile ukuze kugcinwe ubuhle bomkhiqizo. Lokhu kuzinikela kwekhwalithi kusiza i-Xinzirain evikelekile isikhundla esidumile zombili ezimakethe ezifuywayo nezomhlaba.
Ngaphezu kwendima yakhe njengosomabhizinisi, uZhang uhileleke kakhulu ekuthuthukiseni imboni yezicathulo zamaShayina iyonke. Ukholelwa ukuthi ukuhlela imikhiqizo yezicathulo zaseChinese iphumelele kusigaba somhlaba wonke, ukuncintisana komkhiqizo kumele kube okubaluleke kakhulu. UZhang ubambe iqhaza ngenkuthalo ekususeni nasekukhuthazeni amazinga embonini, ehlanganyela kaningi ukuqonda kwakhe ekuphathweni kwekhwalithi kanye nokukhuthaza imboni ukuqhubekisela phambili ekubhekeni okuhle kakhulu.
Ngaphansi kobuholi bakwaZhang, iXinzirain ikhulise izinyawo zayo zomhlaba wonke, nemikhiqizo manje ethengiswa eYurophu, eSoutheetast Asia, nezinye izimakethe ezinkulu zomhlaba. UZhang uyakuqonda ukuthi ukuncintisana ezinkundleni zamazwe omhlaba akudingi kuphela ikhwalithi ephezulu kodwa futhi nokuqamba okuqhubekayo ekwakhiweni. Ukuhlala ngaphambi kwezindlela, uqoqe ithimba elinekhono lokuqamba elibandakanya ithalente eliphakeme lezilwane zasekhaya nelazi, ukuqinisekisa ukuthi i-Xinzirain iholela embonini yezemfashini embonini yezemfashini kumafashini e-Creative, izicathulo zokunethezeka.
Ngesikhathi senhlolokhono, uZhang futhi wakhuluma ngokubaluleka kokwakha isiko eliqinile lebhizinisi eXifunayo. Ugcizelele isidingo sokulinganisa ikhwalithi yomkhiqizo ngokukhula kwabasebenzi nokukhuthaza indawo efanelekile yomsebenzi. UZhang ukholelwa ukuthi inkampani akuyona nje indawo yokukhiqiza kodwa umphakathi owumazisa umthwalo wemfanelo nokubambisana.
Ngokuqonda okucacile kwemvelo yokuncintisana yemakethe yanamuhla yomhlaba wonke, uZhang uyaqiniseka ukuthi izinkampani ezibeka phambili ikhwalithi kanye nokwenziwa okusha kuzoqhubeka nokuphumelela. Uqinisekisile ukuthi i-XISizirain izoqhubeka nomsebenzi wayo we- "Ikhwalithi Okokuqala" futhi uhlale unikezelwe ekuletheni izicathulo ezisezingeni eliphakeme kumakhasimende emhlabeni jikelele.
Isikhathi Seposi: I-Sep-19-2024
