I-BRANDON BLACKWOOD
I-PROJECT CASE
Indaba kaBrandon Blackwood
U-Brandon Blackwood, uhlobo lwaseNew York, olukhishwe ngo-2015 ngemiklamo emine eyingqayizivele yezikhwama, ngokushesha yathola ukuqashelwa kwemakethe. NgoJanuwari 2023, uBrandon(kwesokunxele) wakhetha i-XINZIRAIN njengomkhiqizi okhethekile wolayini wezicathulo eziphefumulelwe ngamagobolondo. Lokhu kubambisana kuphawule ingqopha-mlando ebalulekile.
NgoFebhuwari 2023, iBlackwood yakhipha iqoqo layo lokuqala elikhiqizwe i-XINZIRAIN. Ukusebenzisana kwahlonitshwa ngenkathi uBlackwood ewina Umkhiqizo Ohamba Phambili Wezicathulo Ezikhulayo Wonyaka kuma-Footwear News Achievement Awards ngoNovemba 29, 2023.
Uhlolojikelele lwemikhiqizo
Design Concept
“Njengomklami we-Blackwood, ngangihlose ukuthwebula ubuhle bemvelo eqoqweni lethu lakamuva, eligqugquzelwe amagobolondo amahle naqinile atholakala ngasogwini. Izimbadada zethu eziphefumulelwe ngamagobolondo zihlanganisa ukunethezeka nobuhle bemvelo, zibungaza ubuciko bemvelo kanye nomklamo oqhubekayo.
Ekuqaleni, sasingabaza ukuthola umkhiqizi ofanelekayo e-China, uma kubhekwa inkolelo evamile yemfashini ekhiqizwe ngobuningi. Kodwa-ke, ukusebenzisana ne-XINZIRAIN kufakazele okuhlukile. Ubuciko babo obukhethekile kanye nokunaka imininingwane yezindinganiso zase-Italy eziyimbangi kuyilapho belawula izindleko. Siyabonga ngokuzinikela kwabo kwikhwalithi futhi sibheke phambili kumaphrojekthi wokubambisana okwengeziwe ne-XINZIRAIN. "
-Brandon Blackwood, USA
Inqubo Yokukhiqiza
Ukuthola Izinto
Ngokuhlola okubanzi nokuxhumana neqembu likaBrandon Blackwood, sithole imihlobiso yamagobolondo ephelele evela e-Guangdong, e-China. Lawa magobolondo ahlolwe ngokuqinile ukuthi aphephile yini kanye nekhwalithi. Le mpumelelo isisondeza ekuletheni izimbadada eziyingqayizivele, zekhwalithi ephezulu ezihambisana nombono ka-Brandon Blackwood.
Ukuthunga Kwegobolondo
Ngemva kokuthola impahla yegobolondo ephelele, ithimba le-XINZIRAIN libhekane nenselele yokunamathisela ngokuphephile amagobolondo ngaphandle kokuphazamisa ubuhle. Izinto zokunamathisela ezijwayelekile zazinganele, ngakho sakhetha ukuthunga. Lokhu kukhuphule ubunkimbinkimbi futhi kudinga ukwenziwa kwezandla okucophelelayo, kodwa kwaqinisekisa umphumela wokubonwayo ongcono kakhulu nokuzinza komkhiqizo ka-Brandon Blackwood, uzuza kokubili ukuqina nobuhle.
Ukwenza Isampula
Ngemva kokuvikela amagobolondo phezulu, ithimba le-XINZIRAIN laqeda izigaba zokugcina zokuhlanganisa, ukunamathisela izithende, ama-pads, outsoles, linings, nama-insoles. Zonke izinto nezindlela zaqinisekiswa neqembu leBrandon Blackwood ukuqinisekisa ukuthi umkhiqizo uhambisana nombono wabo wokuklama. Kudalwe isikhunta esikhethekile samalogo kuma-insoles nama-outsoles, okubonisa ukubambisana nokuzibophezela kukhwalithi.
Uhlolojikelele Lokubambisana Kwephrojekthi
Kusukela ngasekupheleni kuka-2022, lapho i-XINZIRAIN iqala ukusebenzisana noBrandon Blackwood ezimbadada zegobolondo zangokwezifiso, i-XINZIRAIN ibe nesibopho cishe75%yemiklamo yabo yezicathulo kanye namaphrojekthi wokukhiqiza. Sikhiqize ngaphezulu50amasampula nokuningi40,000amapheya, okuhlanganisa izimbadada, izithende, amabhuzu, nezinye izitayela, futhi bayaqhubeka nokusebenzisana eduze nethimba likaBrandon Blackwood kumaphrojekthi amaningi. I-XINZIRAIN ihlale iletha imikhiqizo ehlangabezana nezindinganiso zokuqamba ezintsha zika-Brandon Blackwood.
Uma unemiklamo ehlukile yomkhiqizo futhi ufisa ukwethula eyakho imikhiqizo yemakethe, sinikezela ngezinsizakalo eziphelele, ezenzelwe wena siqu ukuze wenze umbono wakho uphile.
Isikhathi sokuthumela: Jun-05-2024
