Engxoxweni yakamuva, umsunguli we-XINZIRAIN, u-Tina Zhang, uveze umbono wakhe womkhiqizo kanye nohambo lwayo lwenguquko ukusuka ku-"Made in China" kuya "Kudalwe eChina." Selokhu yasungulwa ngo-2007, i-XINZIRAIN izinikezele ekukhiqizeni izicathulo zabesifazane ezisezingeni eliphezulu ezingagcini nje ngokufaka isitayela kodwa ezinika abesifazane amandla emhlabeni jikelele.
Uthando lukaTina lwezicathulo lwaqala esemncane, lapho ahlakulela khona ukwazisa okujulile ngobuciko bokuklama izicathulo. Ngesipiliyoni seminyaka engu-14 embonini, usize abathengi abangaphezu kuka-50,000 ukuthi bafeze amaphupho abo omkhiqizo. E-XINZIRAIN, ifilosofi ilula: wonke umuntu wesifazane ufanelwe izicathulo ezilingana kahle futhi ezithuthukisa ukuzethemba kwakhe. Idizayini ngayinye iklanywe ngobunyoninco, isebenzisa amasu athuthukile njenge-3D, 4D, ngisho nokumodela okungu-5D ukuze kuqinisekiswe ukunemba nokudala kuwo wonke ucezu.
Ukuzinikela kwe-XINZIRAIN kwikhwalithi kubonakala ohlelweni lwayo lokukhiqiza. Ibhrendi iyazigqaja ngekhono layo lokuguqula imidwebo yamakhasimende ibe ngokoqobo, inikeza isixazululo sokuma okukodwa esihlanganisa yonke into kusukela kumklamo nocwaningo kuya ekukhiqizeni, ukupakisha, nokumaketha. Ngomthamo wokukhiqiza wansuku zonke wamapheya angaphezu kuka-5,000, i-XINZIRAIN ihlanganisa ngaphandle komthungo ubuciko bendabuko nobuchwepheshe besimanje, iqinisekisa ukuthi zonke izicathulo zihlangabezana nezindinganiso zekhwalithi zamazwe ngamazwe.
Izimpumelelo zakamuva zomkhiqizo ziwubufakazi bokuzinikela kwawo ekwenzeni kahle. Ngokugxila emininingwaneni emihle nokubeka phambili ukwaneliseka kwamakhasimende, i-XINZIRAIN izuze ukuqashelwa emakethe yomhlaba. NgoNovemba 2023, uchungechunge lwezicathulo zesheluli olukhethekile olukhiqizwe uBrandon Blackwood lwahlonishwa ngesihloko esithi "Best Emerging Footwear Brand of the Year," okuqinisa isimo se-XINZIRAIN njengomholi ekwakhiweni kwezicathulo ezintsha.
Uma sibheka phambili, i-XINZIRAIN ihlose ukukhulisa ukufinyelela kwayo ngokusungula ubudlelwano nama-ejenti angaphezu kwe-100 emhlabeni jikelele. U-Tina ubona ngeso lengqondo ikusasa lapho i-XINZIRAIN ingagcini nje ngokuba yinxusa lomhlaba wonke lezicathulo zabesifazane ezisezingeni eliphezulu kodwa futhi ibambe iqhaza ezindabeni zomphakathi. Lo mkhiqizo ufisa ukuxhasa izingane ezingaphezu kuka-500 ezine-leukemia, okubonisa ukuzibophezela kwazo ekubuyiseleni nasekuhlanganiseni umoya wangempela wobuciko.
Umlayezo kaTina ucacile: "Uma owesifazane egqoka izithende eziphakeme, uphakama futhi abone okunye." I-XINZIRAIN izinikele ekudaleni izikhathi zokugqama kwabesifazane yonke indawo, ibanike amandla ngokuzethemba namandla okufeza amaphupho abo.
Njengoba umkhiqizo uqhubeka nokukhula, i-XINZIRAIN isalokhu igxilile emsebenzini wayo wokuchaza kabusha izicathulo zabesifazane, iqinisekisa ukuthi umbhangqwana ngamunye uxoxa indaba yobuhle, amandla, kanye nobuciko obukhethekile.
Isikhathi sokuthumela: Oct-31-2024
