Engxoxweni yakamuva, umsunguli kaXinzirain, uTina Zhang, uveze umbono wakhe wohlobo lwalo nohambo lwayo oluguqukayo kusuka ku- "Kwenziwe eChina" ukuze "lwenziwe eChina." Selokhu yasungulwa ngo-2007, i-XIZirain isinikezele ekukhiqizeni izicathulo ezisezingeni eliphakeme zabesifazane ezingeyona nje isitayela esihlanganisa kodwa futhi inika amandla abesifazane emhlabeni jikelele.
Uthando lukaTina lwezicucu luqale ebuntwaneni bakhe, lapho aqala khona ukwazisa okujulile ngobuciko bokwakhiwa kwezinyawo. Njengoba uneminyaka engu-14 yesipiliyoni embonini, usize abathengi abangaphezu kuka-50 000 babone amaphupho abo omkhiqizo. E-Xinzirain, ifilosofi ilula: Wonke umuntu wesifazane ufanelwe izicathulo ezifanelana kahle futhi zikhulise ukuzethemba kwakhe. Idizayini ngayinye iklanywe ngokucophelela, isebenzisa amasu athuthukile njenge-3D, 4D, kanye ne-5D modeling ukuqinisekisa ukunemba nobuciko kuzo zonke izingcezu.
Ukuzibophezela kukaXinzirain kukhwalithi kuyabonakala kwinqubo yayo yokukhiqiza. Umkhiqizo uyaziqhenya ngokwamandla ayo ukuguqula imidwebo yamakhasimende ibe ngokoqobo, enikeza ikhambi elilodwa lokuma elihlanganisa konke kusuka ekuklameni nasekucwaningeni nasemakethe. Njengoba inekhono lokukhiqizwa nsuku zonke lababili lababili, i-Xinzirain ihlangana nomthungo ubuciko bendabuko ngobuchwepheshe besimanje, uqinisekise ukuthi zonke izicathulo zihlangana namazinga wekhwalithi yamazwe omhlaba.
Impumelelo yakamuva yomkhiqizo iyisivumelwano sokuzinikezela kwayo ekusebenzeni kahle. Ngokugxila emininingwaneni emihle futhi ubeke phambili ukwaneliseka kwamakhasimende, i-Xinzirain inokuqashelwa kwegagasi emakethe yomhlaba. NgoNovemba 2023, kukhiqizwe uchungechunge olukhethekile lwe-Shoell Shoewood lweBrandon ngesihloko esithi "Brand Overover Foong Footwear of the Year," sigqugquzela isimo sikaXinzirain njengomholi ekwakhiweni kwezinyawo ezintsha.
Uma ubheka phambili, i-XISirain ihlose ukukhulisa ukufinyelela kwayo ngokusungula ukubambisana nabantu abenze abangaphezu kwekhulu emhlabeni jikelele. UTina ubona ikusasa lapho i-XIZirain ingekho nje kuphela inxusa lomhlaba wonke wezicathulo zabesifazane abaphezulu kodwa futhi linomthelela ezibangelweni zenhlalo. Umkhiqizo ufisa ukusekela izingane ezingaphezu kuka-500 noLeukemia, zibonisa ukuzibophezela kwayo ekubuyiselweni nasekuhlanganiseni umoya weqiniso wobuciko.
Umyalezo kaTina ucacile: "Lapho owesifazane efaka izithende eziphakeme, yena mude futhi ubona phambili." I-Xinzirain inikezelwe ekwakheni izikhathi zobukhazikhazi zabesifazane yonke indawo, ibanikeze amandla ngokuzethemba namandla okufeza amaphupho abo.
Njengoba uhlobo lomkhiqizo luqhubeka lukhula, i-XISirain ihlala igxilile enkundleni yayo yokuthola kabusha izicathulo zabesifazane, ngiqinisekise ukuthi umbhangqwana ngamunye ukhuluma ngendaba yobuciko, amandla, kanye nobungcweti obuhlukile.
Isikhathi sePosi: Oct-31-2024
