I-Luxury Market Shift: Ukukhiqizwa Kwamakhesi Kuholela Kanjani Indlela

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Emakethe yokunethezeka okuvela njalo, imikhiqizo kumele ihlale i-agile ukuze iqhubeke nokuncintisana. E-Xinzirain, sisebenza ngokukhethekile ngaphakathiIzicathulo zezinyawo ezijwayelekile nesikhwamaUkukhiqiza, ukunikelaIzisombululo ezihlanganisiwelokho kuvumelanisa nombono ohlukile womkhiqizo. Njengoba abadlali abakhulu abanjengobuso be-LVMH bencipha inzuzo-phansi 14% engxenyeni yokuqala ka-2024-hermès iyaqhubeka nokusondela, ngokukhuphuka kwemali engenayo, egqamisa ukushintshwa kokuncamelayo kwabathengi.

Lokhu kuguqulwa kwemakethe kuyithuba lokuthi izinhlobo zomkhiqizo ziyehlukanisa. Imikhiqizo emincane yokunethezeka efana ne-MIU MIU ne-Loowe caping capitaling kulokhu, ngeMiu Miu ebona ukukhuphuka kokuthengisa okungu-89% ku-Q1 2024. Ku-xizirain, sinika amandla ama-brands ukusebenzisa lawo mathrendi nathiAmacala wephrojekthi ngokwezifiso, Ukuqinisekisa ukuthi umkhiqizo ngamunye umi emakethe enabantu abaningi.
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Impumelelo yeHermès igcizelela ukubaluleka kokubanjwa kanye nekhwalithi. Njengomculi wezicathulo wesikwenzi kanye nomkhiqizi wesikhwama, i-Xinzirain igxile kule migomo, kusiza imikhiqizo idale imikhiqizo evumelana nabathengi abaqondayo namuhla. -KwethuIfektri enobunganiFuthi ukuzibophezela ezenzweni ezizinzile zisenza thina umlingani ofanelekile wemikhiqizo ebheke ukusungula ngenkathi ehlala ethembekile kumanani awo.
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Njengoba imakethe yokunethezeka iyaqhubeka nokuvela, indima yokukhiqiza ngokwezifiso iba nzima ngokwengeziwe. Ngokusebenzisana ne-xizizirain, izinhlobo zemikhiqizo zingakwazi ukuzulazula kule ndawo eguqukayo ngokuzethemba, okunikeza imikhiqizo ehlangabezana nezidingo zabathengi banamuhla.
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Isikhathi sePosi: Sep-03-2024