I-Luxury Market Shift: Indlela Ukukhiqiza Ngokwezifiso Kuhamba Ngayo

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Ezimakethe zikanokusho ezihlala zivela, amabhrendi kufanele ahlale eshesha ukuze ahlale encintisana. Kwa-XINZIRAIN, sisebenza ngokukhethekileizicathulo nesikhwama ngokwezifisoukukhiqiza, ukunikelaizixazululo ezihambisanayoezihambisana nombono oyingqayizivele womkhiqizo wakho. Njengoba abadlali abakhulu abanjengo-LVMH bebhekene nenzuzo enciphayo—yehle ngo-14% engxenyeni yokuqala ka-2024—uHermès uyaqhubeka nokukhula, ngokunyuka kwemali engenayo ngo-15%, okugqamisa ukushintsha kokuthandwa ngabathengi.

Lokhu kushintsha kwemakethe kuyithuba lemikhiqizo yokuzihlukanisa. Imikhiqizo emincane ewubukhazikhazi njenge-Miu Miu ne-LOEWE yenza imali ngalokhu, i-Miu Miu ibone ukwanda kokuthengiswa okungama-89% ku-Q1 2024. Kwa-XINZIRAIN, sinikeza amabhrendi amandla ukuze asebenzise lezi zitayela ngokusebenzisa yethu.amacala amaphrojekthi ngokwezifiso, ukuqinisekisa ukuthi umkhiqizo ngamunye uyagqama emakethe egcwele abantu.
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Impumelelo kaHermès igcizelela ukubaluleka kokukhethekile kanye nekhwalithi. Njengomkhiqizi wezicathulo nezikhwama ngokwezifiso, i-XINZIRAIN igxile kule migomo, isiza imikhiqizo ukuthi idale imikhiqizo ehambisana nabathengi banamuhla abaqaphelayo. Eyethuifektri eco-friendlynokuzibophezela ezenzweni ezisimeme kusenza sibe uzakwethu ofanelekile wemikhiqizo efuna ukusungula izinto ezintsha kuyilapho ihlala ngokweqiniso kumanani abo.
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Njengoba imakethe kanokusho iqhubeka nokuvela, indima yokukhiqiza ngokwezifiso iba bucayi kakhulu. Ngokubambisana ne-XINZIRAIN, amabhrendi angazulazula kulo mhlaba oshintshayo ngokuzethemba, anikeze imikhiqizo ehlangabezana nezidingo zabathengi besimanje.
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Isikhathi sokuthumela: Sep-03-2024