Emakethe yanamuhla yezicathulo, abathengi baseShayina nabaseMelika bakhombisa izitayela ezimbili ezihlangene: ukugcizelela ukunethezeka nokuthandwa okukhulayoizicathulo ngokwezifisoeyenzelwe imisebenzi ethile, okuholela ezigabeni ezikhulayo zezicathulo ezihlukahlukene.
Uma sicabanga ngesikhathi esedlule, abaningi bethu bakhumbula ukuchitha imali eningi bethenga izicathulo zesikhumba emicimbini yokuthweswa iziqu. Kodwa-ke, manje, kungakhathaliseki ukuthi kuse-China noma e-US, izinketho zokunethezeka nokulingana ngokwezifiso ziza kuqala. Njengoba uWang Zhentao, uSihlalo we-Aokang International, abalisa, “Bangaki abantu abasha abasagqoke izicathulo zesikhumba zesintu namuhla?”
Idatha yango-2023 yembula ukwehla okukhulu kwevolumu yokuthekelisa kanye nenani lezicathulo zesikhumba zendabuko ezivela e-China, kuyilapho ezemidlalo zangokwezifiso nezicathulo ezivamile zibona ukukhula emhlabeni jikelele. Izitayela zezicathulo ezintathu “ezimbi”—ama-Birkenstocks, ama-Crocs, nama-UGG—ziye zaba nedumela phakathi kwabathengi abasebasha kuwo womabili la mazwe futhi zibeka izitayela ze-e-commerce ewela imingcele.
Ngaphezu kwalokho, abathengi baya ngokuya bekhethaizicathulo ngokwezifisongokusekelwe emisebenzini ethile. Njengoba u-H ephawula, “Phambilini, ipheya elilodwa lezicathulo lalikwazi ukuphatha yonke into. Manje, kunamabhuzu angokwezifiso okuqwala izintaba, izicathulo zamanzi ezenziwe ngokwezifiso zokugwedla, nezicathulo zangokwezifiso zezemidlalo ehlukene.” Lolu shintsho lubonisa izinga eliphezulu lokuphila kanye nokugxila kakhulu emininingwaneni yendlela yokuphila.
Ngokuhlangana kokuthandwa ngabathengi e-China nase-US, izinkampani nosomabhizinisi baseShayina basesimweni esingcono sokuqonda izidingo ezijulile ezingokwengqondo zabathengi baseNtshonalanga futhi baqondanise nezidingo zabo.imikhiqizo yangokwezifisongokuhlangenwe nakho kwangempela kwempilo.
Esimweni sokukhathala kokusetshenziswa komhlaba wonke, imikhiqizo yezicathulo zaseShayina ibhekene nethuba eliyingqayizivele lokugqama “ngezinye izindlela ezithengekayo” ezicathulweni zangokwezifiso. Ezikhathini lapho abathengi bezwela kakhulu amanani, "izinketho ezithengekayo" zisebenza kakhulu. Nokho, leli su akufanele lithathwe njengempi yokunciphisa amanani. Ingqikithi "yezinye izindlela ezithengekayo" ilele ekunikezeni imikhiqizo yangokwezifiso yekhwalithi ephezulu ngamanani ancintisanayo, kusetshenziswa i-mantra: "Ikhwalithi efanayo ngentengo ephansi, noma ikhwalithi engcono ngentengo efanayo."
Isikhathi sokuthumela: Aug-28-2024
