Ukukhula kwebhande lezimboni kuwuhambo oluyinkimbinkimbi futhi oluyinselele, futhi umkhakha wezicathulo zabesifazane wase-Chengdu, owaziwa ngokuthi "Inhloko-dolobha Yezicathulo Zabesifazane e-China," uyisibonelo salolu hlelo.
Kusukela ngeminyaka yawo-1980, imboni yokukhiqiza izicathulo zabesifazane i-Chengdu yaqala uhambo lwayo ku-Jiangxi Street, eSifundazweni saseWuhou, yagcina inwebele eShuangliu ezindaweni ezingaphansi kwedolobha. Imboni ishintshile isuka kuma-workshops amancane aphethwe imindeni yaya emigqeni yokukhiqiza yesimanje, ihlanganisa zonke izici ze-supply chain, kusukela ekucutshungulweni kwesikhumba kuya ekuthengisweni kwezicathulo.
Imboni yezicathulo yakwa-Chengdu ikleliswe endaweni yesithathu e-China, eduze ne-Wenzhou, i-Quanzhou, ne-Guangzhou, ikhiqiza izinhlobo zezicathulo zabesifazane ezihlukile ezithunyelwa emazweni angaphezu kuka-120, okwenza inzuzo enkulu. Sekuyisizinda sokuthengisa izicathulo, izitolo kanye nesizinda sokukhiqiza eNtshonalanga China.
Nokho, ukuthutheleka kwemikhiqizo yakwamanye amazwe kwaphazamisa ukuzinza kwemboni yezicathulo yakwaChengdu. Abakhiqizi bezicathulo zabesifazane bendawo bathwale kanzima ukusungula amabhrendi abo futhi esikhundleni salokho baba yizimboni ze-OEM zezinkampani zamazwe ngamazwe. Le modeli yokukhiqiza ehlanganisiwe kancane kancane yacekela phansi umkhakha wokuncintisana. I-e-commerce eku-inthanethi iqhubekisele phambili ukuqinisa le nkinga, kwaphoqa ukuthi imikhiqizo eminingi ivale izitolo zabo. Ukwehla okuwumphumela wama-oda nokuvalwa kwefekthri kwaphushela imboni yezicathulo zaseChengdu ekuguqukeni okunzima.
U-Tina, oyi-CEO ye-XINZIRAIN Shoes Co., Ltd., useneminyaka engu-13 ezulazula le mboni eneziyaluyalu, ehola inkampani yakhe ngezinguquko eziningi. Ngo-2007, u-Tina wahlonza ithuba lebhizinisi ezicathulweni zabesifazane ngenkathi esebenza emakethe yaseChengdu. Ngo-2010, wasungula imboni yakhe yezicathulo. “Saqala imboni yethu eJinhuan futhi sathengisa izicathulo eHehuachi, saphinde satshala imali ekukhiqizeni. Leso sikhathi kwakuyisikhathi esihle kakhulu sezicathulo zabesifazane baseChengdu, siqhuba umnotho wendawo,” kukhumbula uTina. Kodwa-ke, njengoba imikhiqizo emikhulu efana ne-Red Dragonfly ne-Yearcon ithumele ama-OEM ama-oda, ingcindezi yala ma-oda amakhulu yakhipha isikhala sokuthuthukisa umkhiqizo wabo. "Silahlekelwe umbono wethu ngenxa yengcindezi enkulu yokugcwalisa imiyalo ye-OEM," kuchaza uTina, echaza lesi sikhathi ngokuthi "sihamba sibambe emphinjeni."
Ngo-2017, eqhutshwa ukukhathazeka kwemvelo, u-Tina wathuthela ifekthri yakhe epaki yezimboni entsha, eqala uguquko lokuqala ngokugxila kumakhasimende aku-inthanethi afana neTaobao ne-Tmall. Lawa maklayenti anikeze ukuhamba kwemali okungcono kanye nengcindezi encane ye-inventory, ehlinzeka ngempendulo ebalulekile yabathengi ukuze kuthuthukiswe amakhono okukhiqiza kanye ne-R&D. Lolu shintsho lwabeka isisekelo esiqinile sekusasa likaTina kwezohwebo lwangaphandle. Naphezu kokuntula kwakhe isiNgisi nokuqonda amagama afana ne-ToB ne-ToC, uTina walibona ithuba elethulwa yigagasi le-inthanethi. Ekhuthazwe abangane, wahlola uhwebo lwangaphandle, ebona amandla emakethe ye-inthanethi ekhulayo yaphesheya kwezilwandle. Eqala uguquko lwakhe lwesibili, uTina wenza ibhizinisi lakhe laba lula, washintshela ekuhwebeni kwemingcele, futhi wakha kabusha iqembu lakhe. Naphezu kwezinselele, kuhlanganise nokungabaza kontanga nokungaqondi kahle komkhaya, waphikelela, echaza lesi sikhathi ngokuthi “ukuluma inhlamvu.”
Ngalesi sikhathi, uTina wabhekana nokucindezeleka okukhulu, ukukhathazeka njalo, nokuqwasha kodwa wahlala ezibophezele ekufundeni ngokuhwebelana kwamanye amazwe. Ngokutadisha nangokuzimisela, kancane kancane walikhulisa ibhizinisi lakhe lezicathulo zabesifazane emazweni ngamazwe. Ngo-2021, inkundla ye-inthanethi kaTina yaqala ukuchuma. Uvule imakethe yaphesheya kwezilwandle ngekhwalithi, egxile ezinkampanini zabaklami abancane, abagqugquzeli, kanye nezitolo ze-boutique design. Ngokungafani nezinye izimboni ezinkulu zokukhiqizwa kwe-OEM, u-Tina wabeka phambili ikhwalithi, wakha imakethe ye-niche. Ubambe iqhaza ngokujulile enqubweni yokuklama, eqedela umjikelezo ophelele wokukhiqiza kusukela ekwakhiweni kwelogo kuya ekuthengisweni, eqongelela izinkulungwane zamakhasimende aphesheya kwezilwandle ngamanani aphezulu okuthenga kabusha. Uhambo lukaTina luphawulwa isibindi nokuqina, okuholela ezinguqukweni eziphumelelayo zebhizinisi kaninginingi.
Namuhla, uTina usesigabeni sakhe sesithathu soshintsho. Ungumama oziqhenyayo wezingane ezintathu, othanda ukuqina, kanye ne-blogger yevidiyo emfushane ekhuthazayo. Njengoba ephinda elawula impilo yakhe, u-Tina manje usehlola ukuthengiswa kwe-ejensi kwamabhrendi abaklami abazimele baphesheya kwezilwandle futhi athuthukise owakhe uhlobo, ebhala eyakhe indaba yomkhiqizo. Njengoba kuboniswe ku-"Devil Wears Prada," impilo imayelana nokuzithola ngokuqhubekayo. Uhambo lukaTina lubonisa lokhu kuhlola okuqhubekayo, futhi imboni yezicathulo zabesifazane base-Chengdu ilindele amaphayona engeziwe afana naye ukuze abhale izindaba ezintsha zomhlaba.
Uyafuna Ukwazi Okwengeziwe Ngethimba Lethu?
Isikhathi sokuthumela: Jul-09-2024
