Ukukhula kwebhande lezimboni kuwuhambo oluyinkimbinkimbi futhi oluyinselelo, kanye nomkhakha wezicathulo zabesifazane baseChengdu, okwaziwa ngokuthi "inhloko-dolobha yezicathulo zabesifazane eChina," zibonelo.
Kusukela ngonyaka we-1980s, imboni yezokukhiqiza izicathulo zabesifazane baseChengdu yaqala uhambo lwayo eJiangxi Street, esifundeni saseWuhou, ekugcineni yanda iShuangliu emadolobheni amancane. Umkhakha waguqulwa emihlanganweni emincane yokusebenza komndeni kuya emigqeni yanamuhla yokukhiqiza, emboza zonke izici zokuhlinzekwa kwezidingo, kusuka ekusebenzeni kwesikhumba kuya kokuthengiswa kwezicathulo.
Imboni yezicucu kaChengdu ibeka okwesithathu eChina, eceleni kweWenzhou, i-Quanzhou, kanye noGuangzhou, ikhiqiza izinhlobo zezicathulo zabesifazane ezihlukile ezithunyelwa emazweni angaphezu kuka-120, ekhiqiza imali engenayo ebalulekile. Sekuphenduke i-Premier Shoe Wholesale, Retail, ne-Production Hub entshonalanga yeChina.
Kodwa-ke, ukugcwala kwemikhiqizo yakwamanye amazwe kwaphazamisa ukuqina kwemboni yezicathulo zikaChengdu. Abakhiqizi bezicathulo zabesifazane bendawo bazabalaza ukusungula imikhiqizo yabo futhi esikhundleni salokho baba yifektri ye-OEM yezinkampani zamazwe aphesheya. Le modeli yokukhiqiza ehlonishwe i-homogenized yaqeda umphetho womkhakha wokuncintisana. I-E-Commerce Online yanda kakhulu le nkinga, iphoqelela imikhiqizo eminingi ukuvala izitolo zabo ezibonakalayo. Ukwehla okulandelayo kwemiyalo kanye nokuvalwa kwefekthri kudonswe embonini yezicathulo zeChengdu kubhekise ekuguqulweni okunzima.
I-Tina, i-CEO ye-Xinzirain Shoes Co, Ltd. Ngo-2007, uTina wakhomba ithuba lebhizinisi ezicathulweni zabesifazane ngenkathi esebenza emakethe kaChengdu Ngo-2010, wamisa eyakhe izicathulo. "Siqale ifektri yethu eJinhuani futhi sathengisa izicathulo e-hehuachi, sibuyiselwe ukugeleza kwemali. Leso sikhathi sasiseminyakeni yegolide yezicathulo zabesifazane zikaChengdu, eshayela umnotho wasekhaya, "uTina uyakhumbula. Kodwa-ke, njengemikhiqizo emikhulu efana ne-Dragonfly Red Fractifly ne-YONAMONOMNAMORTION ORDERS, ingcindezi yale miyalo emikhulu yakhipha isikhala sokuthuthuka kwabo umkhiqizo. "Silahlekelwe ngumbono wethu ngenxa yengcindezi enkulu yokufeza ama-oda we-OEM," kuchazwa uTina, echaza le nkathi ngokuthi "ehamba ngokubamba okuqinile emithonjeni yethu."
Ngo-2017, eqhutshwa ukukhathazeka ngemvelo, uTina wathuthela ifektri yakhe epaki entsha yezimboni, eqala ukuguqulwa kokuqala ngokugxila kumakhasimende akwa-inthanethi anjengeTaobao naseTmall. Lawa maklayenti anikele ngemali engcono yokugeleza kwemali kanye nengcindezi yokusungula okuncane, ukuhlinzeka ngempendulo yabathengi abalulekile ukwenza ngcono ukukhiqizwa kanye ne-R & D. Lokhu kuguqulwa kwabeka isisekelo esiqinile sekusasa likaTina ekuhwebeni kwangaphandle. Naphezu kokuntuleka kwakhe kokuqala kobungcweti besiNgisi nokuqonda amagama afana neTob neToc, uTina wabona ithuba elethwe yi-Intanethi ye-Intanethi. Wakhuthazwa ngabangane, wahlola ukuhweba kwangaphandle, wabona amandla eMakethe yase-Burgeoning phesheya kwezilwandle. Ukuqala ukuguqulwa kwakhe kwesibili, uTina wenza lula ibhizinisi lakhe, aguqukele ekwakheni umngcele, futhi wakha kabusha iqembu lakhe. Naphezu kwezinselele, kufaka phakathi ukungabaza ontanga nokungaqondi emndenini, wakhuthazela, echaza le nkathi ngokuthi "ukuluma inhlamvu."
Ngalesi sikhathi, uTina wabhekana nokucindezelwa okukhulu, ukukhathazeka njalo, nokuqwasha kodwa wahlala wazibophezela ekufundeni ngezohwebo lwangaphandle. Ngokutadisha nokuzimisela, wandisa kancane kancane kancane ibhizinisi labesifazane bakhe emhlabeni jikelele. Ngo-2021, ipulatifomu ye-inthanethi kaTina yaqala ukuchuma. Uvule imakethe yaphesheya kwezilwandle ngekhwalithi, egxile kwimikhiqizo emincane yomklami, abathobekile, kanye nezitolo zokuklama ze-boutique. Ngokungafani namanye amafektri 'Ukukhiqizwa okukhulu kwe-OEM, ikhwalithi ebekwe phambili, ukudala imakethe ye-niche. Wabamba iqhaza ngokujulile kwinqubo yokuqamba, eqeda umjikelezo wokukhiqiza ogcwele kusuka ekwakhiweni kwama-logo ukuthengisa, ukuqongelela izinkulungwane zamakhasimende aphesheya anamanani okuhlenga aphezulu. Uhambo lukaTina lumakwe ngesibindi nokuqina, okuholela ekuguqulweni ngempumelelo kwebhizinisi kaninginingi.
Namuhla, uTina usesigabeni sakhe sesithathu senguquko. Ungunina oziqhenyayo wezingane ezintathu, umdlandla wokuqina, kanye ne-blogger yevidiyo ekhuthazayo. Ukuthola ukulawula impilo yakhe, uTina manje usehlola ukuthengiswa kwe-ejensi yemikhiqizo yama-design ezizimele avelele futhi athuthukise okwakhe, abhale eyakhe indatshana. Njengoba kuboniswe "uDeveli ugqoka uPrada," impilo imayelana nokuzithola ngokuqhubekayo. Uhambo lukaTina lubonisa lokhu kuhlola okuqhubekayo, futhi imboni yezicucu yabesifazane yeChengdu ilindele amaphayona angeziwe anjengaye ukubhala izindaba ezintsha zomhlaba.
Ufuna ukwazi okwengeziwe ngeqembu lethu?
Isikhathi sePosi: Jul-09-2024
