Ukwethula umkhiqizo wemfashini emakethe yanamuhla yokuncintisana ifuna okungaphezu kokuqamba nje okuhlukile nentshisekelo. Kudinga indlela yamasu, emboza yonke into ekwakheni ubunikazi bomkhiqizo ekuthengisweni kwedijithali yokumaketha nokuphathwa kokuhlinzekwa kwamathempeli. Nasi umhlahlandlela ophelele wokuthi ungawela kanjani ngempumelelo uhlobo lwakho lwemfashini, ethinta izici ezibalulekile njengokuthuthukiswa komkhiqizo, ukuhlaziywa kwemakethe, nezinsizakalo ezingeziwe njengokuhlelwa kwezithombe nokuhlaziywa kwezithombe.
Yini echaza ubunikazi bakho bomkhiqizo?
Ukwakha ubunikazi bomkhiqizo obuhlukile yisinyathelo sokuqala sokusungula uhlobo lwemfashini oluphumelelayo. Lokhu kubandakanya ukukhetha igama lomkhiqizo ophindaphindwayo ngezithameli zakho ezihlosiwe, ukuklama ilogo ekhumbulekayo, kanye nokwakha isu lokuphamba elikubeka ngaphandle kwezimbangi. Cabanga ngesicathulo sakamuva nezitayela zokwakhiwa kwesandla ukuze uqinisekise ukuthi imikhiqizo yakho iyafunwa. Ukuqamba nokupakisha kungenza futhi ukuthi imikhiqizo yakho ivelele emashalofini okuthengisa noma ngesikhathi sokuhlangenwe nakho okungaguquki okwabiwe kwabezindaba zenhlalo.
I-Xinzirain ngumkhiqizi wezicathulo eChina, angenza isicucu sakho sokuklama nesikhwama nge-logo, futhi sinikeza insizakalo yokuhamba, futhi singangeza ilogo yakho.
Bheka okwethuInkonzo Yangokwezifiso ze-AZ
Ungawuthuthukisa kanjani umugqa womkhiqizo wakho?
Ukuqonda Ukuzivumelanisa Kwemakethe Nezitayela Zabathengi kubalulekile ekuthuthukisweni komugqa womkhiqizo. Qala ngokwenza ukuhlaziya okuncintisanayo kwemikhiqizo yemfashini ekhona nokuhlaziywa kwemakethe ukukhomba izikhala emakethe. Faka imikhuba esimeme esicathulweni nasendalweni yesandla sokudala ukunxusa abathengi abazi. Khumbula, ikhwalithi yabalingani bakho abakhiqizi bemfashini bangathinta kakhulu umkhiqizo wokugcina, ngakho-ke khetha ngokuhlakanipha.
I-Xinzirain ibilokhu isebenza amakhasimende emhlabeni wonke iminyaka eminingi, iyasiqonda isimo semakethe esifundeni ngasinye, futhi uma udinga usizo, ngicelaXhumana nethimba lethu.
Yimaphi amasu okuthengisa aqashiwe?
Eminyakeni yanamuhla yedijithali, ukuba necebo lokumaketha ledijithali elinamandla alinakuphikwa ukuthi ekuqaleni kwezemfashini. Sebenzisa i-SEO amawebhusayithi emfashini ukuze uthuthukise ukubonakala kwakho kwe-inthanethi futhi uhlanganyele nezithameli zakho ezihlosiwe ngokusebenzisa amapulatifomu ezokuxhumana. Ukusebenzisana ne-Influencer kungasebenza ngokukhethekile embonini yezemfashini, okunikeza inhlanganisela yobuqiniso futhi kufinyelele ekuthuthukiseni umkhiqizo wakho. Ungakunaki amandla okumaketha okuqukethwe kanye namasu wokukhangisa nge-imeyili ukwakha isisekelo samakhasimende athembekile.
Ungasithola ngenani elikhulu lemininingwane yenethiwekhi, efakazela ukuthi izindlela zethu zokumaketha zithembekile, futhi iqembu lethu lokusebenza linohlelo lokusebenza oluvuthiwe nobuchwepheshe, futhi lungasetshenziswa ekukhangisweni kwakho komkhiqizo. Vele, sizoqhubeka nokukhipha amathiphu wokumaketha ngokusebenzisa izindatshana. Uma udinga noma yiluphi usizo, sicela uxhumane neyethuUmphathi wesevisi WhatsApp-Tina
Ungayisetha kanjani iplatifomu yakho ye-e-commerce?
Ukusethwa kwe-e-commerce kubalulekile kwimikhiqizo yezemfashini ifuna ukudonsa emakethe yomhlaba. Lokhu akubandakanyi ukudala iwebhusayithi ekhangayo nesebenziseka kalula kepha futhi nokuqinisekisa ukuthi kwenzelwe izinjini zokucinga. Izinsizakalo Zokuthatha izithombe zidlala indima ebalulekile ekuboniseni imikhiqizo yakho ekukhanyeni okuhle kakhulu, ngenkathi ukuhlaziya komkhiqizo kungasiza ukucwilisa iminikelo yakho ngokusekelwe kwimpendulo yamakhasimende nama-metric asebenza.
Yiziphi izinsizakalo ezingeziwe ezingathuthukisa uhlobo lwakho?
Ukunikeza uhla lwezinsizakalo, kufaka phakathi ukuhlaziya kwemakethe, ukuhlaziya komkhiqizo, kanye nokuthwebula izithombe, kungakhulisa kakhulu isikhalazo somkhiqizo wakho. Lezi zinsizakalo azigcini nje ngosizo ekwakheni isethulo somkhiqizo esiphoqayo kepha futhi nasezinqumweni ezinolwazi ngokusekelwe kwizitayela zemakethe nokuziphatha kwabathengi.
I-Xinzirain ineqembu le-Profecturey Photography futhi ihlinzeka amaklayenti ethu amalungu ngezinsizakalo zezithombe zomkhiqizo nezimodeli, kufaka phakathi ukukhiqizwa ngemuva, ukuze ukwazi ukumane umaka imikhiqizo yakho kumidiya yezokuxhumana noma kumawebhusayithi.
ThintanaTinaUkwazi okwengeziwe ngalokho esikwenzele amaklayenti ethu.
Ungayiphatha kanjani i-Supply Chain yakho kahle?
Ukuphathwa kokuthengwa okusebenzayo kubalulekile ukulethwa komkhiqizo ngesikhathi esifanele kanye nokugcina ikhwalithi yomkhiqizo. Lokhu kufaka nokuthola izicathulo ezithembekile kanye nabalingani be-handbag abakhiqizi kanye namasu okuthuthukisa ukuphathwa kokusungula kanye nempahla.
Ukwethula i-shoe kanye ne-handbag brand kungaba yiphrojekthi enkulu yabaqalayo, abadingi ukuthi hhayi nje isu elicacile lokumaketha, kodwa futhi libuye libe esezingeni eliphakeme, lemikhiqizo ethandwayo, nokuphathwa kahle kokusungula. I-Xinzirain ivelele ngaphezu nje komkhiqizi wezicathulo zabesifazane; Ithimba lethu le-Professional Operation linikeza izinsizakalo eziphelele zokuma eyodwa ukuze zinciphise umthwalo wokuphatha umkhiqizo wakho. Ngobuchwepheshe bethu, sikuqondisa kuzo zonke izinyathelo zokwethula kanye nokukhulisa i-Fashion Brand yakho, kusuka ekuthuthukisweni komkhiqizo kanye nokuhlaziywa kwemakethe ekuhlaziyweni kwedijithali yokumaketha nokuphathwa kokuthengwa kwezentengiso. Thola ukuthi iXinzirain ingaguqula kanjani umbono wakho ibe ngokoqobo, yenza uhambo lokuqala isihlahla sakho kanye ne-handbag brand Smoother futhi iphumelele kakhudlwana.
Isikhathi sePosi: Feb-29-2024
