Kudliwanondlebe lwakutsha nje, umseki we-XINZIRAIN, uTina Zhang, uchaze umbono wakhe wophawu kunye nohambo lwayo lwenguquko ukusuka kwi "Made in China" ukuya "Yenziwe eTshayina." Ukusukela ekusekweni kwayo ngo-2007, i-XINZIRAIN izinikezele ekuveliseni izihlangu zabasetyhini ezikumgangatho ophezulu ezingabonisi nje isitayile kodwa zikwaxhobisa abasetyhini kwihlabathi liphela.
Ukuthanda izihlangu kukaTina kwaqala ebuntwaneni bakhe, apho waphuhlisa uxabiso olunzulu ngobugcisa bokuyila izihlangu. Ngeminyaka eyi-14 yamava kushishino, uye wanceda abathengi abangaphezu kwama-50,000 ukuba baqonde amaphupha abo ohlobo. Kwi-XINZIRAIN, ifilosofi ilula: wonke umfazi ufanelwe izicathulo ezihambelana ngokugqibeleleyo kunye nokwandisa ukuzithemba kwakhe. Uyilo ngalunye luyilwe ngobuchule, kusetyenziswa ubuchule obuphambili obunje nge-3D, 4D, kunye nemodeli ye-5D ukuqinisekisa ukuchaneka kunye nokuyila kwiqhekeza ngalinye.
Ukuzinikela kwe-XINZIRAIN kumgangatho kubonakala kwinkqubo yokuvelisa. Uphawu luyazingca ngokukwazi ukuguqula imizobo yabathengi ibe yinyani, ibonelela ngesisombululo esisodwa esigubungela yonke into ukusuka kuyilo kunye nophando ukuya kwimveliso, ukupakishwa kunye nokuthengisa. Ngomthamo wemveliso wemihla ngemihla ongaphezulu kwama-5,000 ngababini, i-XINZIRAIN idibanisa ngaphandle komthungo ubugcisa bemveli kunye nobuchwepheshe bale mihla, iqinisekisa ukuba zonke izihlangu zidibana nemigangatho yomgangatho wamazwe ngamazwe.
Impumelelo yamva nje yolu phawu ibubungqina bokuzinikela kwayo ekugqweseni. Ngokugxila kwiinkcukacha ezingcono kunye nokubeka phambili ukwaneliseka kwabathengi, i-XINZIRAIN ifumene ukuqatshelwa kwimarike yehlabathi. NgoNovemba ka-2023, uthotho lwezihlangu ezikhethekileyo eziveliswe uBrandon Blackwood zawongwa ngesihloko esithi "Ibhrendi yeZihlangu eziPhumayo zoNyaka," iqinisa imeko ye-XINZIRAIN njengenkokeli kuyilo lwezihlangu ezintsha.
Ukujonga phambili, iXINZIRAIN ijolise ekwandiseni ukufikelela kwayo ngokuseka intsebenziswano kunye neearhente ezingaphezu kwe-100 kwihlabathi liphela. U-Tina unombono wekamva apho i-XINZIRAIN ingabi ngunozakuzaku wehlabathi jikelele kwizihlangu zabasetyhini abakwizinga eliphezulu kodwa ikwanegalelo kwizizathu zentlalo. Uphawu lunqwenela ukuxhasa ngaphezu kwabantwana abangama-500 abane-leukemia, ebonisa ukuzibophelela kwabo ekubuyiseleni nasekuboniseni umoya wokwenene wobugcisa.
Umyalezo kaTina ucacile: "Xa ibhinqa libeka izithende eziphakamileyo, limele lide kwaye libone ngakumbi." I-XINZIRAIN izinikele ekudaleni amaxesha obuchule kubasetyhini kuyo yonke indawo, ukubaxhobisa ngokuzithemba kunye namandla okufezekisa amaphupha abo.
Njengoko i-brand iqhubeka ikhula, i-XINZIRAIN ihleli iqinile kwinjongo yayo yokuchaza ngokutsha izihlangu zabasetyhini, iqinisekisa ukuba isibini ngasinye sibalisa ibali lobuhle, ukuxhotyiswa, kunye nobugcisa obukhethekileyo.
Ixesha lokuposa: Oct-31-2024
