Iiclogs azisapheleli kwinkangeleko enye. Ukusuka kwi-minimalist yesikhumba kwi-slip-ons ukuya kwi-sculptural fashion-forward platforms, i-clog market ithatha isitayile esibanzi. Ngo-2025, zombini iziphelo zale spectrum ziyakhula-kodwa ukwazi ukuba loluphi uhlobo lwesitayile olulungele uphawu lwakho luqala ngenyathelo elinye elibalulekileyo: uphando lwentengiso.
Uhlalutyo lwamva nje lwegama elingundoqo lubonisa umdla okhulayo kwi:
•"Iziqwenga zesikhumba ezincinci" - + 37% YOY
•“Iibloko zesitalato” – + 52% YOY
•"Iqonga leqonga lefashoni" - + 61% YOY
(Umthombo: Google Trends, April 2024–2025)
Oku kukhula kubonisa ukuba udidi lweclog alukho monolithic - lwahlulahlulwe, kwaye icandelo ngalinye litsala amaqela ahlukeneyo abathengi.
I-Daily Wear vs
Fashion-Forward Clogs
Cinga ngeesilhouettes ezingqindilili, amaqonga ashinyeneyo, amafele anemibala, okanye imiphezulu yemidiya exutyiweyo. Ezi clogs zitsala umdla:
• Abayili befashoni
• Iileyibhile ze-niche ezikhokelwa ngabagqugquzeli
• Iivenkile ezithengisa izinto ezithengiswayo eNew York, eParis, eSeoul
Le marike ifuna imvelaphi, ukuhla kwamaxesha onyaka, kwaye ihlala isebenzisana nabathambi okanye abalawuli bobugcisa ukwenza ingqokelela yohlelo olulinganiselweyo.
"I-clog" efanayo inokuthetha iimveliso ezahlukeneyo ngokuxhomekeke kubaphulaphuli bakho - yiyo loo nto ukutsiba uphando lwentengiso yenye yeempazamo ezinkulu ezenziwa ziibrand ezintsha zeclog.
Yonke imihla kunye neeClogs zendlela yokuphila
Ihlala yenziwe ngesikhumba esithambileyo, iithoni ezingathathi hlangothi, kunye nee-ergonomic soles, eli candelo libhenela:
• Abathengi abakhathalele impilo-ntle
• Abathandi bokuphila ubomi obuphantsi
• IGen Z endala kunye nabathengi beMillennial
Idumile kwiimarike ezifana neJamani, iNetherlands, kunye nePacific Northwest (US), esi simbo sigxile ekuthuthuzelekeni, ukuzinza, kunye nokuqina.
Ukuma kweMveliso eqhutywa yiDatha kwenza umahluko
Into yokuphonononga:
Umyili osuka eCanada uye wadibana neqela lethu ukuba lakhe umgca weclog. Ukuqala ukucwangcisa i-chunky clog yefashoni, baye bajika emva kokuhlalutya ukuziphatha kwabathengi kwi-Pinterest kunye ne-Etsy. Uphando lwabo lubonise imfuno ephezulu yeeclogs eziguquguqukayo, ezingathathi hlangothi zendlela "ezolileyo yokunethezeka". Emva kokulungelelanisa uyilo, ii-odolo zabo zangaphambili zitsibe ngama-28% xa kuthelekiswa noqikelelo lokuqala.
Qala ngokucaciswa kweMarike, hayi nje ukuphefumlelwa koyilo
Kwindawo yethu yokuvelisa i-clog, sihlala sinxibelelana nabathengi ngexesha lenqanaba loyilo lwangaphambili - ngakumbi kubaseki bokuqala. Ukusuka kwidatha ye-SEO ukuya kwintengiso yevolumu yokuqonda ngokwengingqi, siyakunceda uphendule imibuzo ephambili:
• Yeyiphi iminyaka yomthengi ofanelekileyo, indawo, kunye nendlela yokuphila?
• Ngaba ujolise kwiivenkile zokutyela okanye amajelo e-DTC?
• Ngaba iiwotshi zakho zikhuphisana ngefashoni, ubutofotofo, okanye ukuzinza?
