Ukuqala i-Brand yezihlangu? Kutheni iMveliso yeLayibhile yaBucala inokuba ngundoqo
Ukuqala uphawu lwakho lwesihlangu linyathelo elinomdla, kodwa ukuhamba kwicala lemveliso kunokuba nzima. Enye yezona ndlela zisebenzayo zokwakha uphawu ngokukhawuleza nangokufanelekileyo kukusebenza kunye nomenzi wezihlangu zangasese. Le modeli ivumela oosomashishini ukuba bagxile kwintengiso kunye nokuthengisa ngelixa beshiya ukuvelisa kwiingcali.
Yintoni uVeliso lweZihlangu zeLeyibhile yaBucala?
Ileyibhile yaBucala ibhekisa kwimodeli yeshishini apho uthengisa iimveliso ezenziwe ngomnye umenzi phantsi kwegama lakho lebhrendi. Isicwangciso sophawu, kungekhona indlela yokuvelisa - kwaye inokudibaniswa ne-OEM okanye iinkonzo ze-ODM ngokuxhomekeke kwiimfuno zakho.
Masiyicazulule le nto:
• I-OEM + Ileyibhile yaBucala = Uphawu lwakho + Uyilo lwakho + Ukwenziwa kweFactory
(Ubonelela ngoyilo, umzi-mveliso uyawenza, kwaye uyawuthengisa phantsi kohlobo lwakho.)
• I-ODM + Ileyibhile yaBucala = Uphawu lwakho + Uyilo lweFactory + Ukwenziwa kweFactory
(Usebenzisa uyilo lomzi-mveliso okanye uyaluguqula, bayaluvelisa, kwaye ulubhala njengolwakho.)
Kuzo zombini ezi meko, Ileyibhile yaBucala ikunika ubunini besazisi sophawu ngaphandle kokuba nenkqubo yemveliso.
Kutheni oosomashishini bakhetha ileyibhile yabucala
Ukuqala kunye nabayili abazimeleyo, iilebhile zabucala zibonelela ngokuguquguquka kunye nokungena kwimarike ngokukhawuleza. Awudingi kutyalo-mali kwi-R&D exabisa kakhulu okanye wakhe indawo yokuvelisa. Ukusebenzisana nomenzi wezihlangu zesiko obonelela nge-OEM okanye i-ODM iinketho ikuvumela ukuba ulawule inkangeleko kunye nokuziva kwe-brand yakho ngelixa uqinisekisa umgangatho wemveliso othembekileyo.
| Umba | OEM | ODM | Ileyibhile yabucala |
|---|---|---|---|
| uMnini woyilo | Wena | Umenzi | Wena (njengesicwangciso sophawu) |
| Ukuvelisa | Umenzi | Umenzi | Umenzi |
| Ukuphawula | Uphawu lwakho | Uphawu lwakho | Uphawu lwakho |
| Ukuba bhetyebhetye | Phezulu (uyilo lwesiko) | Phakathi (lungisa ekhoyo) | Iphezulu kakhulu xa idityaniswe ne-OEM/ODM |
Ukuqala kunye nabayili abazimeleyo, iilebhile zabucala zibonelela ngokuguquguquka kunye nokungena kwimarike ngokukhawuleza. Awudingi kutyalo-mali kwi-R&D exabisa kakhulu okanye wakhe indawo yokuvelisa. Ukusebenzisana nomenzi wezihlangu zesiko obonelela nge-OEM okanye i-ODM iinketho ikuvumela ukuba ulawule inkangeleko kunye nokuziva kwe-brand yakho ngelixa uqinisekisa umgangatho wemveliso othembekileyo.
Ungaqala Njani ngeMveliso yeZihlangu zeLeyibhile yaBucala
1: Chaza umbono wophawu lwakho
Cinga ngabaphulaphuli ojolise kubo, isimbo, kunye nendawo.
2: Khetha umenzi ofanelekileyo
Jonga iifektri ezibonelela ngezihlangu zeleyibhile ze-OEM/ODM, ngokufanelekileyo unamava kwi-niche yakho (umzekelo, ezinzileyo, i-vegan, i-luxury).
3: Cacisa uyilo kunye nemathiriyeli
Nokuba usebenzisa uyilo lwesiseko se-ODM, chaza umgangatho wemathiriyeli, ukupakishwa, kunye nokubekwa kwelogo.
4: Qala encinci kwaye uvavanye
Sebenzisa iinketho ze-MOQ ezisezantsi ukuqinisekisa uyilo lwakho ngaphambi kokukala.
