Is the Footwear Industry Too Competitive? How to Stand Out

Umzi-mveliso weenyawo zebhola jikelele yenye yezona zinto zikhuphisanayo kwifashoni, ejongene nemiceli mngeni efana nokungaqiniseki kwezoqoqosho, ukuvelisa ulindelo lwabathengi, kunye nokunyuka kwemfuneko. Nangona kunjalo, ngokuqonda okucwangcisiweyo kunye nokusebenza kwenqanaba lokusebenza, amashishini anokwenza ubungakanani ekukhuleni kwentengiso eguqukayo.

I-Shishini leShishini kunye nemiceli mngeni

Imakethi yeenyawo kulindeleke ukuba ibone ukukhula okuphakathi kwe-2024, ngentengiso eqikelelweyo ukuba ifumaneke kumanqanaba e-chienetic ngapha ka-2025. Olu xinzelelo loqoqosho olunje, kunye ne-geopolical ye-geopolical echaphazela imixokelelwane yehlabathi. I-AmGqibezela le miceli mngeni, iibrand ziyanda ngakumbi kwiimarike zazo ezijolise kuzo, ngakumbi kwimimandla yokukhula ePhakamileyo efana ne-South Africa kunye neLatin America

Ukukhula kwamathuba ngokwahlula

Kwimeko yokhuphiswano lwanamhlanje lokhuphiswano, iibrand zikhangela iindlela zokwahlulahlula. EXinzirain, isicwangciso-qhinga sethu sakhiwe ngeenxa zonke ehambisa iinyawo ezahlukeneyo, ezenziwe ngokwezifiso ezenziwe kunye nendlela abathengi abakhulayo abathengi. Ukwenza ngokwezifiso kube sisixhobo esinamandla se-brand ukuya kwi-niche kwi-NICHie ifuna kwaye iphucule ukuthembeka kwabathengi. Ngokugxila kwiizihlangu zesikokwayeilebhile yabucalaIzinketho, sinceda ii-brand zenza imigca ekhethekileyo ebonakala kwimarike exineneyo.

Ukuhambela phambili kwezobugcisa kunye nokuzinza

Ukwamkelwa kweenkqubo ezizinzileyo kunye nezoveliso zokwenza izinto zolwahlulo lolunye ukhuphiswano oluphambili lokuqhuba kumzi-mveliso weenyawo. Njengoko iinkxalabo zokusingqongileyo zikhula, ii-rands zityala imali kwizixhobo ze-eco-friend kunye neenkqubo ezifanelekileyo zemveliso. Umzekelo, i-incloven kwiukuvelisa okuzinzileyoAyisinciphisi kuphela inkunkuma kodwa nakwiimpawu ze-EC-GOOT, ekutsaleni umthengi wale mihla oxabisa iindlela zokuziphatha ezifanelekileyo. IXinzirain ixhasa abathengi ngokudibanisa ukhetho oluzinzileyo ngaphakathiInkqubo yokwenziwa kwemveliso, uqinisekisa ukuba imveliso nganye ihlangana nemigangatho yomhla wokusingqongileyo yanamhlanje.

Izisombululo zesiko ukunyusa ixabiso le-Brand

I-xinzirain ibonelela ngoluhlu olubanzi lweenkonzo ezivela kumxholo wokuvelisa, kugxilwe ekudaleni izisombululo eziphezulu, ezilungelelanisiweyo ezihambelana nesazisi sophawu. Ukusuka Ii-odolo ezininzi NgokuguquguqukayoUbuncinci besixaKwinkxaso yoyilo olukhethekileyo, iqela lethu libonelela yonke into efuna ukuba iphawu lalo kwishishini. Ngokubeka phambiliubuchule, umgangatho, kunye nenkonzo, sixhobisa amaqabane ethu ukuhamba ngendlela yokhuphiswano lweenyawo

Ukuziqhelanisa neemfuno zentengiso

Ngomkhwa wokuthanda uhambo, inyawo lezindlu zekhaya, kunye noyilo olunobuncinci, kubalulekile ukuba ube nengqondo ukuze uhlale ekukhetheni kwabathengi. EXinzirain, sihlala sibeka esweni ezi tshintsho ukunceda abathengi bethu bahlala befanelekile. Kwi-Brands engena okanye ekwandiswa ngaphakathi kwimarike, iinkonzo zethu zokuPhuhlisa kunye nokuPhuhliswa kweShishini zibonelela ngomphetho wokhuphiswano. Ngokuqesha ubungcali bethu, abathengi banokuziqhelanisa nemfuno ezintsha kwaye bafikelele kubaphulaphuli ababanzi.