Ukuqala uphawu lwe-hairboar kufuna uphando olucokisekileyo kunye nocwangciso lobuchule. Ukusuka ekuqondeni umzi-mveliso wefashoni ukudala isazisi esikhethekileyo, onke amabakala achaphazelekayo ekusekeni uphawu oluyimpumelelo. Apha ngezantsi kukho amanyathelo amaninzi ekufuneka uthathe xa uphando kunye nokudala uphawu lwakho lweenyawo.
1. Qonda ishishini lefashoni
Phambi kokuba ususe uphawu lwakho lweenyawo, kubalulekile ukuba siqonde ngokuqinileyo semilinganiselo yefashoni kunye notshintsho lonyaka. Iindlela zokuhambahamba ngamathambo amaxesha, ihlobo, ihlobo, ukuwa, kwaye ubusika nganye ineziphene zazo kwiingcamango zeenyawo. Ukuba nolwazi malunga nale meko kuya kukunika umda okhuphiswano xa uyila ingqokelela yakho.
Ezinye iibhloko ezithile ezithandwayo ukuba zilandele iindlela zamva nje:
- I-BoF (ishishini lefashoni)
- Iindaba zeenyawo zeenyawo
- Iindaba zeShishini leGoogle
Ngokuhlala uhlaziywa kunye neendaba zamva nje zeshishini kunye neendlela eziqhubekayo, uya kuba nakho ukuyila i-Hicebowear ekhoyo ngoku kwaye ichaphazelekayo.
2. Fumana imakethi yakho ye-niche
Imakethi yeZihlangu kunye neMakethi yeZikhumba inamathuba amaninzi angafakwanga. Ukwenza uphawu lwakho lume ngaphandle, kubalulekile ukufumana i-niche ehambelana neminikelo yakho eyahlukileyo. Ukuqhutywa kophando ngokucokisekileyo lokuchonga izithuba kunye namathuba.
Zibuze le mibuzo ilandelayo ukuchaza i-niche yakho:
- Yeyiphi ingxaki endiyicombululayo kunye nezihlangu zam?
- Yintoni eyenza ukuba inyawo yam inyawo lihluke kwabanye?
- Ngubani abaphulaphuli bam?
- Ngubani omnye umntu othengisa iimveliso ezifanayo?
- Zithini iindlela zabo zokuthengisa, kwaye ndingawuqhatha njani ezam?
Ngokuhlalutya iingqokelela ezithandwayo zezindlu ze-heaphu, ungabonisa izithuba zentengiso kunye nomgaqo wakho weSicwangciso sakho sokuThengisa kwintengiso yokuma ngaphandle kukhuphiswano.
3. Yenza ibhodi
Ukuyila izihlangu kufuna ubuchule, ukuqina kunye nombutho. Nokuba ngaba uyilo elitsha loyilo okanye sele uyiqhelisile le nkqubo, ibhodi yenyama inokuba sisixhobo esixabisekileyo sokunceda ubone ukuba ubone umbono wakho. I-momooboard ivumela abaqulunqi kunye noochwephesha ukuze baqokelele izimvo zabo kunye nokuphefumlelwa kumxholo obonakalayo. Kuyanceda ukucacisa umbono wakho, ukulungelelanisa uyilo lwakho kunye neendlela zentengiso kunye nolindelo lwabathengi. Ukwenza ibhodi yenyama kunokuba lula njengokuphina imifanekiso kwiBhodi, kodwa kubalulekile ukugxila kwizinto, iimvakalelo, kunye neenqobo zokuziphatha zimele.
Izinto eziphambili ekufuneka ziqwalaselwe xa kusesa ibhodi yenyama:
- Izitayile: Gxila kulwakhiwo lobuhle loyilo lwakho.
- Imibala kunye nezixhoboBhala izikimu zemibala kunye nezixhobo ofuna ukuzisebenzisa kwiinyawo zakho.
- Umyalezo womyalezo: Qinisekisa ukuba ibhodi yenyama ibonisa ibali lakho lencwadi kunye nesazisi.
Ibhodi yenyama enyangekayo inceda ukuba uhlale usendleleni enomkhondo wakho kwaye ulungelelanise ngentembelo yentengiso ekujolise kuyo.
4. Yila isazisi sakho sophawu
Ukuhlakulela igama lophawu lokungalibaleki kunye nelogo kubalulekile ekwenzeni inzala kwingqokelela yakho yeenyawo. Igama lakho le-Brand lifanele liphinde libuye kwimakethi yakho ekujolise kuyo kwaye ikhupha iimvakalelo ezifanelekileyo. Inokuba ligama lakho okanye into ebonisa i-niche kunye nexabiso lakho.
Nje ukuba ukhethe igama, qiniseka ukuba ujonge ukufumaneka kwegama lemimandla kunye nezixhobo zentlalo. Ngelixa kubhalisa ishishini lakho kunye nokurhweba ngokungxama kubalulekile, akuyimfuneko ngexesha lamanqanaba okuqala anemiphetho kunye nesampulu. Nangona kunjalo, ngumbono olungileyo ukuqalisa inkqubo xa uqala ukusebenza kwiisampulu zesihlangu.
5. Sketch uyilo lwakho
Emva kokuqokelela inkuthazo kunye nokuchaza uphawu lwakho, lixesha lokuba uqale ukuyenza uyilo lwakho. Ukuba awunguye umculi we-sketch of Sketch, kulungile! Ungasinika imifanekiso esisiseko yesalathiso soyilo olukhoyo okanye imizobo enzima. Sinikezela ngonxibelelwano lobuchule kunye nesikhokelo, kubandakanya itemplate ye-Excel ukwenza iphepha elichazayo eliqinisekisa iikowuti ezichanekileyo zemveliso.
Kutheni usinyula?
I-1: ubuchule behlabathi: Nokuba ufuna iUmzi mveliso wesihlangu sase-Italiyiva,Abavelisi baseMelika, okanye ukuchaneka kweYurophuInkampani yokwenza inyawo, sikuphosile.
I-2: Iingcali zeLeayili zaBucala: Sinikezela ngokuqinileyoizihlangu zelebhile zabucalaizisombululo, ukukwenza ukubaYenza i-Shoe yakhongokukhululeka.
I-3: I-CRAFTSMATION esemgangathweni: UkusukaUyilo lwe-heelukuyaUkuveliswa kwesihlangu, sizinikezele ekunikezeleni iimveliso ezisemgangathweni eziphezulu ezibonisa indlela yakho ye-brand.
I-4: izixhobo ze-Eco: NjengokuthenjwaUmzi mveliso wesikhumba, sibeka phambili ukuzinza kunye nokuqina kwisibini ngasinye esivelisayo.
Yakha uphawu lwakho kunye nathi namhlanje!
Thatha inyathelo lokuqala ukwenza izihlangu zakho zesiko kwaye uvele kwimarike yokhuphiswano lweenyawo. Ngobuchule bethu njengomenzi wesiko lesiqhelo, siza kukunceda uguqule izimvo zakho kwi-Premium-umgangatho, isitayile esibonisa isazisi sakho esahlukileyo.
Nxibelelana nathi ngoku ukuze ufunde ngakumbi ngeenkonzo zethu kunye nendlela esinokusixhasa ngayo uhambo lwakho ukuze ube ligama elikhokelayo kwihlabathi lezihlangu zabasetyhini!
IXESHA LOKUQALA: NgoFebwe-18 ukuya kwi-1825
