Xa abathengi befunaizihlangu bespoke, omnye wemibuzo yokuqala ethi qatha engqondweni ngulo:ingaba inkqubo ithatha ixesha elingakanani?Impendulo ixhomekeke kuyilo oluntsonkothileyo, ubugcisa, nokuba usebenza nengcaliabavelisi boyilo lwezihlanguokanye ukhethe aisihlangu isiko OEMinkonzo. Kweli nqaku, siza kuphonononga umda wexesha lokwenza izihlangu ze-bespoke kwaye siqaqambise ukuba kutheni ukusebenzisana nababoneleli abaqeqeshiweyo ngundoqo ekusebenzeni kakuhle kunye nomgangatho.
UbuGcisa kunye nexesha elibekiweyo leZihlangu zeBespoke
Ukudala ipere yezicathulo ze-bespoke akuyona inkqubo ekhawulezayo. Ngokungafaniyo nokuveliswa kobuninzi, isibini ngasinye siyilwe ngononophelo, silinganiswe kwaye sakhiwe ukuze silingane ngokugqibeleleyo. Ngoku kaIbhlog ye-Shoe Snob, Izicathulo zendabuko ze-bespoke zingathathaIiveki ezi-4 ukuya kwezi-12ukugqiba ngokuxhomekeke kwinani lezinto ezifakelweyo kunye neenkcukacha ezifunekayo.
Amanqanaba angundoqo aquka:
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Uphuhliso loyilo- Zonke iinkcukacha, ukusuka ekukhethweni kwezinto eziphathekayo ukuya ekuphakameni kwesithende, zifuna ukucwangciswa ngokuchanekileyo. Ubungcaliuyilo lwesihlangu kunye nokuveliswaamaqabane anceda ukulungelelanisa eli nqanaba.
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Ukwenza iPateni kunye nokuDalwa kweSampulu- Iipateni ezichanekileyo zisikiwe, kwaye iisampuli zokuqala zakhiwe ukuze zifake.
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Uhlengahlengiso Olufanelekileyo-Abathengi bahlala befuna ubuncinane iseshoni enye efanelekileyo, eyongeza ixesha kodwa iqinisekisa ukufaneleka okungenasiphako.
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Ubugcisa bokugqibela-Ukuthunga izandla, ixesha elide, kunye nokugqiba ukubamba kufuna isakhono esikhethekileyo kunye nomonde.
Le ndlela yobuchule yinto eyenza ukuba izihlangu ze-bespoke zizodwa xa kuthelekiswa nezihlangu eziqhelekileyo zokuthengisa. NjengeUmbutho wezihlangu zaseBritaniithi, “ukwenza izihlangu okwenyaniso kukulungelelana kwisithethe, ekuveliseni izinto ezintsha nakwimisebenzi yobugcisa.”
Kutheni Sebenza ngeeNkonzo ze-OEM zesihlangu?
Kwiimpawu zefashoni okanye ukuqaliswa, ukusebenza kunye neisihlangu isiko OEMumthengisi yeyona ndlela isebenzayo yokulinganisa isantya kunye nomgangatho. Ngeisihlangu isiko OEMiqabane, iibrendi zinokufikelela kwiindibano zocweyo zobuchwephesha, amakhonkco obonelelo asekiweyo, kunye neengcibi ezinamava eziqonda zombini uyilo oluqhutywa ngumkhwa kunye nolwakhiwo olungaphelelwa lixesha.
Ngokungafaniyo nokuhamba kwiindibano zocweyo ezizimeleyo, aisihlangu isiko OEMiqinisekisa:
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Ukulawula umgangatho ohambelanayo
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Ukuncitshiswa kwamaxesha okukhokelangokuqhutywa okusebenzayo
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Ukufikelela kwiimathiriyeli zeprimiyamu
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I-scalability yee-odolo ezininzi
Uphando lweshishini ukusukaStatista(2024) ibonisa ukuba iibrendi ezisebenzisa amaqabane e-OEM zinciphisa ixesha lophuhliso lwemveliso ukuya kuthi ga kwi-30%, nto leyo ibaluleke kakhulu kwiimarike zezihlangu ezikhuphisanayo.
UKhetho lweLeyibhile yaBucala yee-Bespoke Brands
Ukuba ishishini lakho ligxile kwifashoni ye-niche,ileyibheli yabucala izihlangu eziphakamileyokwayeileyibheli yabucala izithende eziphakamileyoukunika elinye ithuba. Ngokusebenzisana nengcaliabavelisi boyilo lwezihlangu, iibhrendi zinokuqalisa ukuqokelela ngaphandle kokutyala imali kwiifektri ezipheleleyo.
Le ndlela ayifinyeleli nje kuphela umjikelezo wophuhliso kodwa ivumela abaqulunqi ukuba bavavanye iingcamango ezintsha, bandise iindidi zeemveliso, kunye nokuveliswa kwemveliso njengoko imfuno ikhula-lonke ixesha ligcina umoya owenziweyo.Ishishini leFashoniiphawula ukuba izicwangciso zelebhile yabucala zinceda iimveliso ezizimeleyo "zikhawulezise ukungena kwizihlangu zodidi ngaphandle kokuncama isazisi soyilo."
Ukukhetha abaVelisi boYilo lwezihlangu abaLungileyo
Asingabo bonke ababoneleli abalinganayo. Xa ukhethaabavelisi boyilo lwezihlanguokanye aisihlangu isiko OEM, qwalasela ezi ngongoma:
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Amava angqiniweyo kunyeuyilo lwesihlangu kunye nokuveliswakwiindlela ezininzi
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Irekhodi eyomeleleyo kwiileyibheli yabucala izihlangu eziphakamileyoiiprojekthi
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Ukukwazi ukubonelela ngee-MOQ eziguquguqukayo (ubuncinci beodolo yobuninzi)
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Unxibelelwano oluselubala malunga namaxesha emveliso
Njengoko kubonisiwe kwiIncwadi Yonyaka Yezihlangu Zehlabathi Yowama-2023, Intsebenziswano nabavelisi abathembekileyo yenye yezinto ezintathu eziphambili ezimisela impumelelo yefashoni kumazwe ngamazwe.
Iingcamango Zokugqibela
Izicathulo ze-Bespoke zingumqondiso wobugcisa, umntu ngamnye, kunye nefashoni engapheliyo. Ngelixa banokuthatha iiveki ukugqiba, isiphumo sisihlangu seesihlangu esiqulathe ngokugqibeleleyo isimbo kunye nentuthuzelo. Kwiimpawu ezijonge ukulinganisa ngaphandle kokuncama okukodwa, ukusebenzisana nokuthembekaisihlangu isiko OEMababoneleli kunye namavaabavelisi boyilo lwezihlanguyeyona ndlela ikrelekrele eya phambili.
Nokuba kunjaloileyibheli yabucala izithende eziphakamileyookanye izihlangu zokunethezeka ezenziwe ngokwezifiso, iqabane elifanelekileyo lemveliso linceda ukuguqula imibono yoyilo ibe yinyani-ngexesha, kunye nokugqwesa.