Kukura kwebhandi maindasitiri mune yakaoma uye yakaoma rwendo, uye yeChengdu's shangu yevakadzi, inozivikanwa se "guta guru revakadzi muChina," rinoratidza maitiro aya.
Kutanga mumaguta e1980, chengdu's shangu yekugadzira yeShangu yakatanga rwendo rwaro muJiangxi Street, wucuhou District, pakupedzisira achiwedzera kuShurumliu mu suburbs. Iyo indasitiri yakatshandurwa kubva kumarambi madiki emhuri kusvika kumitsara yemazuva ano yekugadzira, kufukidza zvese zvecheni yekutengesa, kubva kujee kugadzirwa kweshangu.
Chengdu's shangu indasitiri yechitatu muChina muChina, padivi paWenzhou, quanzhou, uye Guangzhou, inobereka shangu dzevakadzi dzevakadzi dzinoburitswa kune dzinopfuura nyika dzinopfuura zana nemakumi maviri Chave chazova cheshangu yemupendero wekutengesa, retail, uye kugadzirwa hub muWestern China.
Nekudaro, kuwanda kwemabhangi ekunze kwakakanganisika kugadzikana kweChengdu's shape indasitiri. Vagadziri vepachinzvimbo chevakadzi vepachinda vakatambura kuti vagadzike nemhando yavo pachavo uye pachinzvimbo chakave magetsi emakambani epasi rose. Iyi homogenized yekugadzira muenzaniso zvishoma nezvishoma yakachera muganho wemakwikwi emakwikwi. Online e-commerce yakawedzera kuwedzera dambudziko, kumanikidza mabhurawuti mazhinji kuvhara zvitoro zvavo zvemuviri. Mhedzisiro yacho kuderera mumirairo uye mafekitori akavharidzirwa akasundira iyo chengdu sindasitiri akananga kushandurwa kwakaoma.
Tina, iyo CEO yeXinzirain shangu co., Ltd., akafamba Iyi indasitiri yemitambo kwemakore gumi nematatu, achitungamira kambani yake kuburikidza nekushandurwa kwakawanda. Muna 2007, tina akazivisa mukana webhizinesi mune shangu dzevakadzi paunenge uchishanda muChengdu's Wholesale musika. Pakazosvika 2010, akatanga fekitari yake yeshangu. "Takatanga fekitori yedu muJ.inchan uye tengesa shangu kuHehuachi, vanodzoreredza mari yekuyerera mari kugadzirwa. Nguva iyoyo yaive zera regoridhe ye chengdu's shangu dzaChengdu, ichityaira hupfumi hwenyika, " Nekudaro, semhando huru senge tsvuku shato uye yegore rakatumirwa oem Orders, kudzvinyirira kweaya makuru mairairo kwakadzika kunze kwenzvimbo yekukura kwavo "Takarasikirwa nekuona kwebrand yedu pachedu nekuda kwekumanikidzwa kwakanyanya kuti tizadzise OEM mirairo,"
Muna 2017, inotyisidzirwa neyakatsigira kunetsekana, Tina yakatanga kuita fekitari yake kuThipatimendi Rwunivhesiti Vatengi ava vakapa mari iri nani yekuyerera uye kushoma yekumanikidza, kupa vanokosha vatengi mhinduro yekuvandudza kugadzirwa uye r & d & d uye d uye d humhande. Ichi chinjana chakaita hwaro hwakasimba hweramangwana raTina mukutengeserana kwekunze. Pasinei nokushayikwa kwake kwekutanga kwehunyanzvi hwechirungu uye nzwisiso yemazwi senge tob uye toc, tina akaziva mukana wakaratidzwa neInternet wave. Akakurudzirwa neshamwari, akaongorora kutengeserana kwekune dzimwe nyika, achiziva kugona kwemusango mutambo wepamhepo. Kutanga kushandurwa kwake kwechipiri, Tina akarerutsa bhizinesi rake, akataswa pakutengeserana kwematare omuchinjiko, ndokuvakazve timu yake. Pasinei nematambudziko, kusanganisira kusava nechokwadi kubva kune vezera uye kusanzwisisika kubva kumhuri, iye akatsungirira, achitsanangura nguva iyi se "kuruma bullet."
Pakati peino nguva, Tina akatarisana nekuora mwoyo kushungurudzika, kazhinji kunetseka, uye kushaya kushushikana asi kwakazvipira kudzidza nezvekudzidza kwekune dzimwe nyika. Kuburikidza nekudzidza uye kutsunga, zvishoma nezvishoma akawedzera bhizimusi revakadzi rake rekushambadzira nyika. Pakasvika 2021, Tina's online Puratifomu yakatanga kukura. Akavhura musika wemakungwa kuburikidza nemhando, kutarisisa pane zvidiki zvidiki zvehunyanzvi, pesvedzero, uye boutique decores zvitoro. Kusiyana nedzimwe mafekitori 'yakakura-chiyero oem kugadzirwa, Tina akakosha hunhu, achigadzira musika misika. Akatora chikamu mukugadzira maitiro ekugadzira, kupedzisa kugadzirwa kwekugadzira kutenderera kubva ku logo dhizaini kuti vatengesi, kuunganidza zviuru zvevatengi vekunze vane mitengi yakakwirira yekudzoreredza. Rwendo rwaTina runoratidzwa neushingi uye kusimba, zvichitungamira kubudirira kubereka bhizinesi nguva uye zvakare.
Nhasi, Tina ari muchikamu chake chechitatu chekuchinja chikamu. Iye amai vanozvikudza vevatatu, vakasimba vanofarira, uye vanokurudzira vhidhiyo yeblogger. Kuwanazve kudzora kwehupenyu hwake, tina zvino ari kuongorora agency kutengesa kwemakungwa akazvimirira akazvimirira anogadzira uye achigadzira yake brand, achinyora nyaya yake yerudzi. Sezvinoratidzwa mu "Dhiyabhorosi akapfeka Prada," hupenyu huri kuramba uchizviziva. Rwendo rwaTina runoratidza kuongorora uku kwekuenderera mberi, uye iyo Chengdu shangu yeShosheni Indasitiri Yakamirira Mapiyona Akafanana Naye Kuti Anyore nyaya nyowani dzepasi rose.
Unoda kuziva zvakawanda nezve timu yedu?
Kutumira Nguva: Jul-09-2024
