Kukura kwebhandi remaindasitiri rwendo rwakaoma uye rwakaoma, uye chikamu cheshangu dzevakadzi cheChengdu, chinozivikanwa se "Capital of Women's Shoes in China," chinoratidza maitiro aya.
Kutanga muma1980s, indasitiri yekugadzira shangu dzevakadzi yeChengdu yakatanga rwendo rwayo muJiangxi Street, Wuhou District, ichizopedzisira yakura kuenda kuShuangliu mumasabhubhu. Indasitiri yakachinja kubva kudiki-inotungamirirwa nemhuri maworkshops kuenda kumitsara yemazuva ano yekugadzira, inovhara ese ega ega cheni yekugovera, kubva pakugadzira matehwe kuenda kune chitoro cheshangu.
Indasitiri yeshangu yeChengdu iri pachinhanho chechitatu muChina, padivi peWenzhou, Quanzhou, neGuangzhou, inogadzira mhando dzeshangu dzevakadzi dzinotengeswa kunze kwenyika dzinopfuura zana nemakumi maviri, zvichiunza mari yakawanda. Yakave iyo yekutanga shangu dzekutengesa, retail, uye kugadzirwa hub muWestern China.
Nekudaro, kuwanda kwemhando dzekunze kwakakanganisa kugadzikana kweindasitiri yeshangu yeChengdu. Vagadziri veshangu dzechikadzi vemuno vakanetsekana kutanga mabhurendi avo uye panzvimbo pezvo vakave mafekitari eOEM emakambani epasi rese. Iyi homogenized kugadzirwa modhi zvishoma nezvishoma yakashatisa indasitiri yemakwikwi. E-commerce yepamhepo yakawedzera kuwedzera dambudziko, zvichimanikidza ma brand mazhinji kuvhara zvitoro zvavo. Mhedzisiro yekudzikira kwemaodha uye kuvharwa kwefekitori kwakasundidzira indasitiri yeshangu yeChengdu kune shanduko yakaoma.
Tina, CEO weXINZIRAIN Shoes Co., Ltd., akafambisa iyi indasitiri ine mhirizhonga kwemakore gumi nematatu, achitungamira kambani yake kuburikidza neshanduko dzakawanda. Muna 2007, Tina akaona mukana webhizinesi mushangu dzevakadzi achishanda mumusika weChengdu. Pakazosvika 2010, akatanga fekitari yake yeshangu. "Takatanga fekitori yedu muJinhuan tikatengesa shangu kuHehuachi, tichidzorera mari mukugadzira. Nguva iyoyo yakanga iri nguva yakanaka yeshangu dzevakadzi dzeChengdu, ichifambisa hupfumi hwenzvimbo,” Tina anoyeuka kudaro. Nekudaro, semhando huru dzakaita seRed Dragonfly uye Yearcon dzakaraira OEM maodha, kudzvanywa kweaya maodha mahombe kwakadzvanya nzvimbo yekuvandudza kwavo brand. "Takatadza kuona mhando yedu nekuda kwekumanikidzwa kukuru kuzadzisa mirairo yeOEM," Tina akatsanangura, achitsanangura nguva iyi se "kufamba takabata pahuro."
Muna 2017, achitungamirwa nekunetsekana kwezvakatipoteredza, Tina akatamisa fekitori yake kuenda kupaki nyowani yemaindasitiri, achitanga shanduko yekutanga nekutarisa vatengi vepamhepo vakaita saTaobao neTmall. Vatengi ava vaipa kuyerera kwemari kuri nani uye kushomeka kwekutsvaga, vachipa mhinduro yakakosha yevatengi yekuvandudza kugadzirwa uye R&D kugona. Kuchinja uku kwakaisa hwaro hwakasimba hweramangwana raTina mukutengeserana nedzimwe nyika. Kunyangwe kushaikwa kwake kwekutanga kwehunyanzvi hweChirungu uye kunzwisisa kwemazwi akaita seToB neToC, Tina akaziva mukana wakaunzwa neinternet wave. Achikurudzirwa neshamwari, akaongorora kutengeserana kunze kwenyika, achiziva kugona kwemusika wepamhepo mhiri kwemakungwa uri kuwedzera. Akatanga shanduko yake yechipiri, Tina akarerutsa bhizinesi rake, akatamira kune kutengeserana kwekuyambuka, uye akavakazve timu yake. Pasinei nezvipingamupinyi, kusanganisira kusava nechokwadi nevezera rake uye kusanzwisisana kubva kumhuri, akatsungirira, achitsanangura nguva iyi se "kuruma bara."
Munguva iyi, Tina akatarisana nekuora mwoyo kwakanyanya, kunetseka nguva nenguva, uye kushaya hope asi akaramba akazvipira kudzidza nezvekutengeserana kunze. Kuburikidza nekudzidza uye kutsunga, akawedzera zvishoma nezvishoma bhizimisi rake reshangu dzevakadzi pasi rose. Pakazosvika 2021, nzvimbo yaTina yepamhepo yakatanga kubudirira. Akavhura musika wemhiri kwemakungwa kuburikidza nemhando, achitarisa kune madiki madhizaini brands, influencers, uye boutique dhizaini zvitoro. Kusiyana nemamwe mafekitori 'akakura-akakura OEM kugadzirwa, Tina akaisa pamberi pemhando, achigadzira niche musika. Akatora chikamu zvakadzama muhurongwa hwekugadzira, achipedzisa kutenderera kwakazara kwekugadzira kubva kudhizaini yelogo kusvika pakutengesa, achiunganidza zviuru zvevatengi vemhiri kwemakungwa nemitengo yepamusoro yekutengazve. Rwendo rwaTina runoratidzwa nekushinga uye kusimba, zvichitungamira kune rakabudirira bhizinesi shanduko nguva nenguva.
Nhasi, Tina ari muchikamu chake chechitatu cheshanduko. Iye ndiamai vanodada vevatatu, anofarira kusimba, uye anokurudzira pfupi vhidhiyo blogger. Achidzorazve kutonga kwehupenyu hwake, Tina ave kuongorora kutengeswa kwevamiriri vekunze vakazvimiririra vagadziri mabhureki uye kugadzira yake brand, achinyora yake yemhando nyaya. Sezvinoratidzwa mu "Dhiyabhorosi Anopfeka Prada," hupenyu ndehwekuramba uchizviwana. Rwendo rwaTina runoratidza kuongorora kuri kuitika uku, uye indasitiri yeshangu dzevakadzi veChengdu yakamirira mamwe mapiyona saiye kuti anyore nyaya nyowani dzepasi rose.
Unoda Kuziva Zvakawanda NezveChikwata Chedu?
Nguva yekutumira: Jul-09-2024
