The Future of China’s Shoe Industry: Moving Towards High-End Markets and Brand Innovation

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Industry experts foresee that China’s shoe industry will move from low-end to mid-to-high-end markets, focusing on quality and efficiency. This shift aligns with global market trends and China’s goal of leading in high-quality footwear production.

While production and export numbers may decrease, product quality will improve, raising both prices and export value. Companies like XINZIRAIN, which emphasize quality and innovation, are well-positioned to cater to higher-end markets globally.

Industrial transformation is also inevitable, with companies prioritizing innovation moving towards upgrading production. Others, relying on lower costs, will shift to more affordable regions. XINZIRAIN, based in Chengdu, is set to thrive as a key player in this industry, offering custom women’s shoes and OEM services worldwide.

This transformation will result in a more efficient industry layout. For example, Chengdu will continue to be a hub for medium-to-low-end women’s shoes, while XINZIRAIN focuses on elevating its custom high-end footwear offerings.

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China's domestic market is expanding. As shoe consumption increases, companies like XINZIRAIN have a significant opportunity to grow by improving design capabilities and strengthening brand presence.

Building global brands is also critical. While China holds a large share of the international market, most products are made under OEM contracts for foreign brands. XINZIRAIN is taking the lead in creating its own brand while offering innovative designs and strengthening global ties.

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Post time: Sep-20-2024