M'mafunso aposachedwa, woyambitsa XINZIRAIN, Tina Zhang, adafotokoza masomphenya ake amtunduwo komanso ulendo wake wosintha kuchokera ku "Made in China" kupita ku "Created in China". Chiyambireni kukhazikitsidwa mu 2007, XINZIRAIN yadzipereka kupanga nsapato zazimayi zapamwamba zomwe sizimangokhala masitayelo komanso zimapatsa mphamvu azimayi padziko lonse lapansi.
Kukonda nsapato kwa Tina kudayamba ali mwana, komwe adayamba kuyamika kwambiri luso la kupanga nsapato. Pokhala ndi zaka 14 pamakampani, wathandiza ogula oposa 50,000 kuzindikira maloto awo amtundu. Ku XINZIRAIN, filosofi ndi yophweka: mkazi aliyense amayenera kuvala nsapato zomwe zimagwirizana bwino ndikuwonjezera chidaliro chake. Mapangidwe aliwonse amapangidwa mwaluso, pogwiritsa ntchito njira zapamwamba monga 3D, 4D, ngakhale 5D modelling kuti zitsimikizire zolondola komanso zanzeru pachidutswa chilichonse.
Kudzipereka kwa XINZIRAIN pazabwino kumawonekera pakupanga kwake. Mtundu umadzinyadira pakutha kwake kusintha zojambula zamakasitomala kukhala zenizeni, ndikupereka yankho lokhazikika lomwe limakhudza chilichonse kuyambira kapangidwe ndi kafukufuku mpaka kupanga, kuyika, ndi kutsatsa. Ndi mphamvu yopanga tsiku ndi tsiku yopitilira 5,000, XINZIRAIN imaphatikiza bwino zaluso zamaluso ndiukadaulo wamakono, kuwonetsetsa kuti nsapato iliyonse ikukwaniritsa miyezo yapadziko lonse lapansi.
Zochita zaposachedwa za mtunduwo ndi umboni wa kudzipereka kwake pakuchita bwino. Poyang'ana kwambiri mwatsatanetsatane ndikuyika patsogolo kukhutitsidwa kwamakasitomala, XINZIRAIN yadziwikiratu pamsika wapadziko lonse lapansi. Mu Novembala 2023, mndandanda wa nsapato za zipolopolo zomwe zidapangidwira Brandon Blackwood zidalemekezedwa ndi mutu wa "Best Emerging Footwear Brand of the Year," kulimbitsa udindo wa XINZIRAIN monga mtsogoleri pakupanga nsapato zatsopano.
Kuyang'ana m'tsogolo, XINZIRAIN ikufuna kukulitsa kufikira kwake pokhazikitsa mgwirizano ndi othandizira oposa 100 padziko lonse lapansi. Tina akuwona tsogolo lomwe XINZIRAIN sangokhala kazembe wapadziko lonse wa nsapato zazimayi zapamwamba komanso amathandizira pazachikhalidwe. Kampaniyi ikufuna kuthandiza ana opitilira 500 omwe ali ndi khansa ya m'magazi, zomwe zikuwonetsa kudzipereka kwake pakubweza ndikuwonetsa mzimu weniweni waluso.
Uthenga wa Tina ndi womveka bwino: "Mkazi akavala zidendene zazitali, amaima motalika ndikuwonanso." XINZIRAIN yadzipereka kupanga nthawi zanzeru kwa amayi kulikonse, kuwapatsa mphamvu ndi chidaliro ndi mphamvu kuti akwaniritse maloto awo.
Pamene chizindikirocho chikukulirakulirabe, XINZIRAIN imakhalabe yokhazikika pa ntchito yake yofotokozeranso nsapato za amayi, kuonetsetsa kuti gulu lirilonse likufotokoza nkhani ya kukongola, kulimbikitsa, ndi luso lapadera.
Nthawi yotumiza: Oct-31-2024
