Kusintha Kwamsika Wapamwamba: Momwe Kupanga Mwamakonda Kukutsogolereni

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Pamsika wapamwamba womwe ukusintha nthawi zonse, ma brand amayenera kukhala achangu kuti akhalebe opikisana. Ku XINZIRAIN, timakhazikika pansapato ndi thumbakupanga, kuperekamayankho ogwirizanazomwe zimagwirizana ndi masomphenya apadera amtundu wanu. Pomwe osewera akulu ngati LVMH akukumana ndi kuchepa kwa phindu - kutsika ndi 14% mu theka loyamba la 2024 - Hermès akupitilizabe, ndikuwonjezeka kwa ndalama 15%, kuwonetsa kusintha kwa zomwe ogula amakonda.

Kusintha kwa msika uku ndi mwayi woti ma brand adzisiyanitse okha. Makampani ang'onoang'ono apamwamba monga Miu Miu ndi LOEWE akupindula ndi izi, ndipo Miu Miu akuwona kuwonjezeka kwa 89% mu Q1 2024.makonda milandu polojekiti, kuwonetsetsa kuti chinthu chilichonse chikuwoneka bwino pamsika wodzaza anthu.
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Kuchita bwino kwa Hermès kumatsimikizira kufunikira kodzipatula komanso khalidwe. Monga wopanga nsapato ndi thumba, XINZIRAIN imayang'ana kwambiri mfundozi, kuthandiza ma brand kupanga zinthu zomwe zimagwirizana ndi ogula ozindikira masiku ano. Zathufakitale yothandiza zachilengedwendi kudzipereka ku machitidwe okhazikika kumatipanga kukhala ogwirizana nawo abwino kwa ma brand omwe akufuna kupanga zatsopano pomwe akutsatira zomwe amafunikira.
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Pamene msika wapamwamba ukupitilirabe kusinthika, ntchito yopanga mwamakonda imakhala yofunika kwambiri. Pogwirizana ndi XINZIRAIN, malonda amatha kuyendetsa malo osinthikawa ndi chidaliro, kupereka zinthu zomwe zimakwaniritsa zofuna za ogula amakono.
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Nthawi yotumiza: Sep-03-2024