Kukula kwa lamba wa mafakitale ndi ulendo wovuta komanso wovuta, ndipo gawo la nsapato za amayi a Chengdu, lotchedwa "Capital of Women's Shoes ku China," limapereka chitsanzo cha njirayi.
Kuyambira m'zaka za m'ma 1980, makampani opanga nsapato za amayi a Chengdu adayamba ulendo wake mumsewu wa Jiangxi, m'chigawo cha Wuhou, ndipo pamapeto pake anakula mpaka ku Shuangliu m'madera akumidzi. Makampaniwa adasintha kuchokera kumagulu ang'onoang'ono oyendetsedwa ndi mabanja kupita ku mizere yamakono yopanga, kuphimba mbali zonse zaunyolo, kuchokera pakukonza zikopa kupita ku malonda ogulitsa nsapato.
Makampani opanga nsapato ku Chengdu ali pachitatu ku China, pamodzi ndi Wenzhou, Quanzhou, ndi Guangzhou, akupanga nsapato zachikazi zodziwika bwino zomwe zimatumizidwa kumayiko opitilira 120, zomwe zimapanga ndalama zambiri. Yakhala malo oyamba ogulitsa nsapato, ogulitsa, ndi kupanga ku Western China.
Komabe, kuchuluka kwa mitundu yakunja kudasokoneza kukhazikika kwa bizinesi ya nsapato ya Chengdu. Opanga nsapato za azimayi am'deralo adavutika kuti akhazikitse mtundu wawo ndipo m'malo mwake adakhala mafakitale a OEM amakampani apadziko lonse lapansi. Izi homogenized kupanga chitsanzo pang'onopang'ono inasokoneza makampani mpikisano m'mphepete. E-commerce yapaintaneti idakulitsa vutoli, ndikukakamiza ma brand ambiri kuti atseke masitolo awo. Zotsatira zake, kuchepa kwa madongosolo ndi kutsekedwa kwafakitale kudapangitsa kuti msika wa nsapato za Chengdu ukhale wovuta.
Tina, CEO wa XINZIRAIN Shoes Co., Ltd., wakhala akuyendetsa bizinesi yovutayi kwa zaka 13, ndikutsogolera kampani yake kusintha zambiri. Mu 2007, Tina adapeza mwayi wamabizinesi mu nsapato zazimayi pomwe akugwira ntchito pamsika wogulitsa wa Chengdu. Pofika mu 2010, adayambitsa fakitale yake ya nsapato. "Tidayambitsa fakitale yathu ku Jinhuan ndikugulitsa nsapato ku Hehuachi, ndikubwezeretsanso ndalama zopanga. Nthawi imeneyo inali nthawi yabwino kwambiri pa nsapato zazimayi za Chengdu, zomwe zidayendetsa chuma chaderalo, "anakumbukira motero Tina. Komabe, monga mitundu yayikulu ngati Red Dragonfly ndi Yearcon idalamula OEM kuyitanitsa, kukakamizidwa kwa maoda akuluwa kudafinya malo kuti apange mtundu wawo. "Tinaiwala mtundu wathu chifukwa cha kukakamizidwa kwambiri kuti tikwaniritse zomwe OEM adalamula," Tina anafotokoza, pofotokoza nthawiyi kuti "tikuyenda molimbika pakhosi."
Mu 2017, motsogozedwa ndi zovuta zachilengedwe, Tina adasamutsa fakitale yake kumalo osungirako mafakitale atsopano, ndikuyambitsa kusintha koyamba poyang'ana makasitomala apa intaneti monga Taobao ndi Tmall. Makasitomalawa amapereka ndalama zabwinoko komanso kupanikizika kwapang'onopang'ono, kupereka ndemanga za ogula kuti apititse patsogolo luso la R&D. Kusintha kumeneku kunayala maziko olimba a tsogolo la Tina pa malonda akunja. Ngakhale analibe luso lachingerezi komanso kumvetsetsa mawu ngati ToB ndi ToC, Tina adazindikira mwayi woperekedwa ndi intaneti. Polimbikitsidwa ndi abwenzi, adafufuza malonda akunja, pozindikira kuthekera kwa msika wapaintaneti kunja kwa nyanja. Kuyamba kusintha kwachiwiri, Tina adachepetsa bizinesi yake, adasinthiratu malonda akudutsa malire, ndikumanganso gulu lake. Ngakhale kuti anakumana ndi mavuto, kuphatikizapo kukayikira kwa anzake komanso kusamvetsetsana ndi achibale ake, iye anapirira, nalongosola kuti nthaŵi imeneyi “ndikuluma chipolopolo.”
Pa nthawiyi, Tina ankavutika maganizo kwambiri, ankada nkhawa pafupipafupi komanso ankasowa tulo koma anapitirizabe kuphunzira za malonda akunja. Kupyolera mu kuphunzira ndi kutsimikiza mtima, pang'onopang'ono anakulitsa bizinesi yake ya nsapato zazimayi padziko lonse lapansi. Pofika 2021, nsanja yapaintaneti ya Tina idayamba kuchita bwino. Adatsegula msika wakunja kudzera mumtundu wabwino, ndikungoyang'ana ma brand ang'onoang'ono opanga, olimbikitsa, ndi malo ogulitsa ma boutique. Mosiyana ndi mafakitale ena akuluakulu opanga OEM, Tina adaika patsogolo mtundu, ndikupanga msika wa niche. Anatenga nawo mbali kwambiri pakupanga mapangidwe, ndikumaliza ntchito yomangamanga kuchokera ku mapangidwe a logo kupita ku malonda, kusonkhanitsa zikwi za makasitomala akunja ndi mitengo yogulanso. Ulendo wa Tina umadziwika ndi kulimba mtima komanso kulimba mtima, zomwe zimatsogolera kukusintha kwamabizinesi opambana mobwerezabwereza.
Masiku ano, Tina ali m'gawo lake lachitatu lakusintha. Ndi mayi wonyada wa ana atatu, wokonda zolimbitsa thupi, komanso wolemba makanema apakanema olimbikitsa. Pokhalanso ndi mphamvu pa moyo wake, Tina tsopano akuyang'ana malonda a mabungwe odzipangira okha kunja kwa dziko ndikupanga mtundu wake, akulemba nkhani yakeyake. Monga tafotokozera mu "Mdyerekezi Amavala Prada," moyo ndi wongodzidziwitsa nokha. Ulendo wa Tina ukuwonetsa kufufuza komweku, ndipo makampani opanga nsapato za amayi a Chengdu akuyembekezera apainiya ambiri ngati iye kuti alembe nkhani zatsopano zapadziko lonse lapansi.
Mukufuna Kudziwa Zambiri Zokhudza Gulu Lathu?
Nthawi yotumiza: Jul-09-2024
