Ndi kusinthika kwachangu kwamakampani opanga mafashoni, mitundu yochulukirachulukira ikuchoka ku nsapato zopangidwa ndi anthu ambiri ndikutembenukira ku opanga ma sneaker kukwaniritsa masiyanidwe. Kusintha makonda sikumangolimbitsa chizindikiritso cha mtundu komanso kumakwaniritsa zofuna za ogula paokha, chitonthozo, ndi khalidwe.
The Sneakers Market Outlook
Ngati muli ndi kamangidwe ka sneaker kapena prototype, zikomo - mwapita patsogolo. Koma vuto lenileni likubwera motsatira: mumapeza bwanji ndikuwunika fakitale yodalirika kutsidya lina? Bukuli lili ndi zidziwitso zosinthidwa, maupangiri othandiza, ndi njira zomwe zingakuthandizeni kuyang'ana momwe akupangira nsapato ku China, kuphatikiza kutsatira, malamulo, ndi nkhani zamitengo.
Pofika 2025, China ikuyembekezeka kuwerengera mopitilira60% ya msika wa nsapato wapadziko lonse lapansi.Ngakhale mikangano malonda ndi tariff kusintha, dzikochain okhwima, zopangira zochuluka, ndi mafakitale apadera kwambiripitilizani kukopa otsatsa omwe akufuna kukhala abwino, kusinthidwa mwamakonda, komanso kutsika mtengo.
Njira Zopezera Opanga Sneaker ku China
1. Ziwonetsero Zamalonda: Kulumikizana Pamaso ndi Maso
Kupita ku ziwonetsero zamalonda za nsapato ndi njira imodzi yolunjika yolumikizirana ndi opanga ma sneaker aku China. Zochitika izi zimalola ma brand kuti awonere zinthu pafupi ndikuwunika luso la mapangidwe ndi kukula kwake.
Ziwonetsero zamalonda zodziwika bwino ndi izi:
Canton Fair (Guangzhou)- Zosindikiza za Spring & Autumn; imaphatikizapo gawo la nsapato zonse (sneakers, nsapato zachikopa, nsapato zachikopa).
CHIC (China International Fashion Fair, Shanghai/Beijing)- Kuchitika kawiri pachaka; amasonkhanitsa nsapato zapamwamba ndi opanga mafashoni.
FFANY New York Shoe Expo- Imakhala ndi ogulitsa aku China ndi Asia, akulumikiza ogula apadziko lonse lapansi mwachindunji ndi mafakitale.
Wenzhou & Jinjiang International Shoe Fair - Zowonetsa nsapato zazikulu zaku China zaku China, zoyang'ana ma sneaker, nsapato wamba, ndi zida za nsapato.
Ubwino:Kukambitsirana kwamaso ndi maso moyenera, kuwunika kwachindunji kwachitsanzo, kuwunika kosavuta kwa ogulitsa.
Zoipa:mtengo wokwera (maulendo & ziwonetsero), magawo ochepa, mafakitale ang'onoang'ono sangawonetse.
Zabwino kwa:anakhazikitsa mitundu yokhala ndi bajeti zazikulu, kufunafuna mgwirizano wambiri komanso chizindikiritso chaogulitsa mwachangu.
2. Mapulani a B2B: Maiwe Aakulu Othandizira
Kwa mabizinesi ang'onoang'ono ndi oyambitsa, nsanja za B2B zimakhalabe njira yotchuka yopezera opanga.
Mapulatifomu ambiri ndi awa:
Alibaba.com- Msika waukulu kwambiri padziko lonse lapansi wa B2B, wopereka mafakitale opanga nsapato, zosankha za OEM/ODM, ndi ogulitsa.
Global Sources- Imakhazikika pakupanga omwe amatumiza kunja, oyenerera maoda akulu.
Chopangidwa ku China- Amapereka maupangiri othandizira chilankhulo cha Chingerezi, othandiza kwa ogula apadziko lonse lapansi.
1688.com - Mtundu wakunyumba wa Alibaba, wabwino pogula pang'ono, ngakhale umayang'ana kwambiri msika waku China.
Ubwino wake:mitengo yowoneka bwino, kupezeka kwaothandizira ambiri, dongosolo losavuta/malipiro.
Zoipa:ogulitsa ambiri amayang'ana pa malonda ogulitsa kapena apadera; ma MOQ apamwamba (mapeya 300-500); chiopsezo chochita ndi makampani ogulitsa m'malo mwa mafakitale enieni.
Zabwino kwambiri za:okonda ndalama omwe akufunafuna kupeza mwachangu, kuyitanitsa zambiri, kapena kupanga zilembo zachinsinsi.
3. Search Engines: Direct Factory Connections
Mitundu yambiri ikugwiritsa ntchito Zosaka za Google kuti mupeze opanga mwachindunji kudzera pamasamba ovomerezeka a fakitale. Njirayi ndiyothandiza makamaka kwa ma brand omwe amafunikiramakonda ang'onoang'ono kapena mapangidwe apadera.
Zitsanzo za mawu ofunika:
"Opanga masiketi okonda ku China"
"OEM sneaker fakitale China"
"Ogulitsa sneaker achinsinsi"
"opanga ma sneaker ang'onoang'ono"
Ubwino:mwayi wapamwamba wopeza mafakitale odalirika, chidziwitso chatsatanetsatane cha kuthekera, ndi kulumikizana kwachindunji ndi magulu ogulitsa mafakitale.
Zoyipa:kumafuna nthawi yochulukirapo yowunika zakumbuyo, mafakitale ena atha kukhala opanda zida zopukutidwa za Chingerezi, kutsimikizira kungatenge nthawi yayitali.
Zabwino kwa:oyambitsa kapena ma niche omwe akufunafunakusinthasintha, ntchito zopangira makonda, ndi madongosolo ang'onoang'ono.
Auditing a Supplier
Musanasaine ndi wopanga, chitani zowunikira zonse:
Machitidwe olamulira khalidwe- nkhani zakale ndi njira zothetsera.
Kutsata zachuma & msonkho- thanzi lazachuma la fakitale ndi kukhazikika.
Kutsatira chikhalidwe- mikhalidwe ya ogwira ntchito, udindo wa anthu ammudzi, machitidwe a chilengedwe.
Kutsimikizira mwalamulo- kuvomerezeka kwa ziphaso ndi oyimira bizinesi.
Mbiri & maziko - zaka mubizinesi, umwini, mbiri yapadziko lonse lapansi komanso yakomweko.
Musanalowe
Zomwe muyenera kuziganizira musanatenge ma sneakers kuchokera ku China:
Tsimikizirani maufulu anu olowetsa ndi malamulo mumsika womwe mukufuna.
Chitani kafukufuku wamsika wa niche kuti muwonetsetse kuti msika wazinthu uli woyenera.
Onani nsanja za B2B (mwachitsanzo, Alibaba, AliExpress), koma zindikirani ma MOQ apamwamba komanso makonda ochepa.
Kafufuzidwe tariff ndi ntchito kuyembekezera zotsika mtengo.
Gwirani ntchito ndi broker wodalirika kuti mugwire chilolezo ndi misonkho.
Zofunika Kwambiri Posankha Wopanga
Powunika ogulitsa, mitundu imayang'ana kwambiri:
Khola yaiwisi sourcing.
Utumiki woyima kamodzi kuchokera pakupanga mpaka kupanga.
Kusinthasintha mwamakonda komanso ukadaulo wapamwamba.
Machitidwe okhwima olamulira khalidwe.
Mafunso oti mufunse omwe mungakhale ogwirizana nawo:
Kodi mulingo wocheperako (MOQ) pamtundu uliwonse ndi wotani?
Kodi nthawi yotsogolera yopanga ndi yotani?
Kodi ndinu fakitale kapena kampani yamalonda?
Kodi mumagwira ntchito ndi makampani oyendera anthu ena?
Kodi tingakonze kuyendera kufakitale?
Kodi mumadziwa ndi gulu lathu la nsapato?
Kodi mungandipatseko maumboni amakasitomala?
Kodi mumagwiritsa ntchito mizere ingati?
Ndi mitundu ina iti yomwe mumapangira?
Izi zidzakuthandizani kudziwa ngati mgwirizano ukhoza kukhala wautali komanso ngati katundu wanu akhoza kuonekera pamsika.
Xinzirain's Positioning
M'malo opanga ma sneaker aku China,Xinzirainwatuluka ngati mnzake wodalirika wamakampani apadziko lonse lapansi. KuphatikizaKupanga nsapato ku Italyndizamakono zamakonomonga ma automation olondola komanso makonda apamwamba, Xinzirain imapereka masitayelo omwe amalinganiza mafashoni, chitonthozo, ndi kulimba.
Ndizida za premium, malingaliro opanga mwanzeru, ndi machitidwe amphamvu apamwamba, Kampaniyo yapanga mgwirizano wanthawi yayitali ndi mitundu yapadziko lonse lapansi, kuwathandiza kutembenuza malingaliro opanga kukhala magulu opambana a sneaker.
Nthawi yotumiza: Aug-26-2025