Producing good shoes but nameless shoes
We arrived Chengdu Xinzi Rain Shoes Co.LTD as soon as we got off the plane
The person in charge first showed us around the factory and roughly understood the production handmade process of a pair of shoes.
Each pair of shoes should go through about 10-15 workers' hands, each of which is performed in different steps. they can do high heel sandal, high heel boots, high heel pumps, fur slippers, Genuine leather shoes.
Although not as fine as luxury handwork, but such professional subdivision, to ensure that every link is responsible for the quality of the production of shoes will be better!
Finally, there are the workers who are in charge of the inspection to check the finished product one by one.
Finally, packaging/warehousing.
For each type of shoe you receive, there will be carefully-Checked- quality tags.
When the person in charge introduced me, he revealed a well-known secret in the industry:
A well-known secret in the industry:
"The vast majority of companies are contract manufacturers, doing research and development, manufacturing and then labeling."
that is true, in Chengdu City, women shoes Source manufacturers alway make high quanlity shoes . but the weakness is also obviously: No MARKETING!
"We do contract work for many well-known brands in China, such as Kisscat, Belle, Singapore brand Luiza Barcelos.... , so many. And,
"The same material, workmanship of the shoes out from our here, labeled with a big logo, after packaging, into the shopping mall stores, the price can be expensive out of hundreds of pieces."
I put a Q: "Why do you not own brand when you can do brand quality shoes?"
Why do you not own brand when you can do brand quality shoes?
A: "We've long been doing our own brand.
They have also accumulated some loyal fans, but most of them are from 4th or 5th tier cities, or students who pursue cost-effective performance.
It's too slow to grow as a brand just by accumulating public praise. No matter how good the shoes are, not many people know about them. We don't understand marketing, so we can only maintain mass production with small profits and quick sales."
......To be continued , On Next Wednesday
Post time: Jul-02-2021
