Brand Story
PRIME is a forward-thinking Thai brand celebrated for its minimalist aesthetic and functional design philosophy. Specializing in swimwear and contemporary fashion, PRIME embraces versatility, elegance, and simplicity. With a focus on delivering timeless luxury, PRIME ensures that every piece resonates with modern consumers seeking quality and refined style. PRIME collaborates with premium manufacturers to extend its design ethos into footwear and handbags that complement its growing collections.
Products Overview
XINZIRAIN partnered with PRIME to deliver a custom collection of sophisticated footwear and handbags. The customized products included:
1. Footwear: Elegant white high-heeled mules with minimalist bow detailing and PRIME’s signature metallic logo embellishment.
2. Handbag: A sleek black bucket bag crafted from high-quality leather with PRIME's monogrammed hardware for a luxurious touch.
These items perfectly reflect PRIME’s brand DNA—understated luxury with clean lines and modern silhouettes.
Design Inspiration
The inspiration for PRIME’s custom footwear and handbags lies in the interplay of simplicity and functionality. PRIME's aesthetic calls for subtle elegance, where minimal design meets meticulous attention to detail. The white mules were designed to elevate any look, whether casual or formal, while the black bucket bag combines versatility and sophistication, making it a wardrobe staple.
Key design elements:
- Neutral, timeless colors: White and black for maximum versatility.
- Premium metallic hardware featuring PRIME’s monogram, showcasing the brand’s identity.
- Minimalist bow accents for footwear to enhance femininity without overstatement.
- Structured yet functional bag design with clean stitching and gold-tone embellishments.
Customization Process
For Prime’s bespoke bag project, we meticulously followed a detailed customization process to ensure the highest quality and alignment with their luxury brand vision:
Material Sourcing
We carefully selected premium black full-grain leather, ensuring a smooth texture and durability to reflect Prime’s refined aesthetic. To complement the bag’s luxurious appeal, gold-plated hardware and high-quality stitching materials were sourced, delivering an exquisite balance of sophistication and functionality.
Hardware Development
Prime’s signature logo buckle was the centerpiece of this design. We custom-developed the hardware based on precise 3D design specifications provided by Prime, making slight dimension adjustments for optimal proportions and visual impact. Multiple prototypes were produced in gold, matte black, and white resin finishes to ensure perfect alignment with their branding.
Final Adjustments
The prototypes underwent multiple rounds of refinements to perfect the stitching details, structural alignment, and logo placement. Our quality assurance team ensured the bag’s overall structure maintained durability while retaining its sleek and modern silhouette. Final approvals were secured after presenting the finished samples, ready for bulk production.
Feedback&Further
The collaboration was met with exceptional satisfaction from PRIME, highlighting XINZIRAIN’s ability to interpret and execute their vision seamlessly. PRIME’s customers have praised the footwear and handbag for their comfort, quality, and elegant design, aligning perfectly with PRIME’s brand image.
Following the success of this project, PRIME and XINZIRAIN have already commenced discussions on developing new lines, including expanded handbag designs and additional footwear collections to support PRIME’s growing global audience.
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Post time: Dec-17-2024
