Haɓaka bel ɗin masana'antu tafiya ce mai sarƙaƙƙiya da ƙalubale, kuma sashen takalman mata na Chengdu, wanda aka fi sani da "Babban Takalma na Mata a China," ya misalta wannan tsari.
Tun daga shekarun 1980s, masana'antar kera takalman mata ta Chengdu ta fara tafiya a titin Jiangxi, gundumar Wuhou, daga karshe ta fadada zuwa Shuangliu da ke bayan gari. Masana'antu sun sauya daga kananan tarurrukan bita na iyali zuwa layin samar da kayayyaki na zamani, wanda ya shafi kowane bangare na sarkar kayayyaki, daga sarrafa fata zuwa sayar da takalma.
Masana'antar takalmi ta Chengdu tana matsayi na uku a kasar Sin, tare da Wenzhou, da Quanzhou, da Guangzhou, suna samar da nau'ikan takalman mata na musamman wadanda ake fitar da su zuwa kasashe sama da 120, suna samar da kudaden shiga sosai. Ya zama babban kantin sayar da takalma, dillali, da kuma samar da kayayyaki a yammacin China.
Duk da haka, kwararowar samfuran kasashen waje ya kawo cikas ga zaman lafiyar masana'antar takalmi ta Chengdu. Masu sana'ar takalman mata na gida sun yi ƙoƙari don kafa samfuran kansu kuma a maimakon haka sun zama masana'antun OEM na kamfanonin duniya. Wannan homogenized samar model sannu a hankali eroded masana'antu ta m gefen. Kasuwancin e-commerce na kan layi ya ƙara tsananta rikicin, wanda ya tilasta wa kamfanoni da yawa rufe shagunansu na zahiri. Sakamakon raguwar umarni da rufe masana'anta ya tura masana'antar takalmi ta Chengdu zuwa ga canji mai wahala.
Tina, Shugaba na XINZIRAIN Shoes Co., Ltd., ta kewaya wannan masana'antar rikice-rikice tsawon shekaru 13, tana jagorantar kamfanin ta ta hanyar sauye-sauye da yawa. A cikin 2007, Tina ta gano damar kasuwanci a cikin takalman mata yayin da take aiki a kasuwar jumhuriyar Chengdu. A shekarar 2010, ta kafa nata masana'antar takalmi. "Mun fara masana'antar mu a Jinhuan kuma mun sayar da takalma a Hehuachi, tare da sake saka hannun jari a cikin samar da kayayyaki. Wannan lokacin ya kasance shekarun zinari ga takalman mata na Chengdu, wanda ya haifar da tattalin arzikin cikin gida," Tina ta tuna. Koyaya, kamar yadda manyan samfuran kamar Red Dragonfly da Yearcon suka ba da umarnin OEM, matsin waɗannan manyan umarni ya matse sararin samaniya don haɓaka alamar nasu. Tina ta yi bayanin wannan lokacin a matsayin "tafiya tare da kame makogwaronmu."
A cikin 2017, sakamakon matsalolin muhalli, Tina ta sake ƙaura zuwa wani sabon wurin shakatawa na masana'antu, ta ƙaddamar da canji na farko ta hanyar mai da hankali kan abokan cinikin kan layi kamar Taobao da Tmall. Waɗannan abokan ciniki sun ba da mafi kyawun tsabar kuɗi da ƙarancin ƙima, suna ba da ra'ayi mai mahimmanci na mabukaci don haɓaka samarwa da damar R&D. Wannan sauye-sauye ya kafa tushe mai karfi ga makomar Tina a harkokin cinikayyar waje. Duk da rashin ƙwarewar Ingilishi na farko da fahimtar sharuɗɗan kamar ToB da ToC, Tina ta fahimci damar da igiyoyin intanet ke bayarwa. Kawaye sun kwadaitar da ita, ta binciko kasuwancin kasashen waje, tare da sanin yuwuwar bunkasar kasuwannin yanar gizo a kasashen ketare. Ta fara sauye-sauyen ta na biyu, Tina ta sauƙaƙa kasuwancinta, ta koma cinikin kan iyaka, ta sake gina ƙungiyar ta. Duk da ƙalubalen, da suka haɗa da shakka daga ’yan’uwa da rashin fahimtar juna daga iyali, ta jimre, tana kwatanta wannan lokacin a matsayin “cizon harsashi.”
A wannan lokacin, Tina ta fuskanci matsananciyar damuwa, yawan damuwa, da rashin barci amma ta ci gaba da koyo game da kasuwancin waje. Ta hanyar nazari da jajircewa, a hankali ta fadada sana’arta ta takalman mata a duniya. A shekarar 2021, dandalin Tina na kan layi ya fara bunƙasa. Ta buɗe kasuwar ketare ta hanyar inganci, tana mai da hankali kan ƙananan ƙirar ƙira, masu tasiri, da shagunan ƙirar boutique. Ba kamar sauran manyan masana'antu na samar da OEM ba, Tina ta ba da fifiko ga inganci, ƙirƙirar kasuwa mai kyau. Ta shiga zurfi a cikin tsarin ƙira, ta kammala tsarin samarwa mai mahimmanci daga ƙirar tambari zuwa tallace-tallace, ta tara dubban abokan ciniki na ketare tare da ƙimar sake saye. Tafiyar Tina tana da jaruntaka da juriya, wanda ke haifar da samun nasarar sauye-sauyen kasuwanci sau da yawa.
A yau, Tina tana cikin matakin sauyi na uku. Mahaifiyar girman kai ce mai 'ya'ya uku, mai sha'awar motsa jiki, kuma ɗan gajeren bidiyo mai ban sha'awa. Sake dawo da ikon rayuwarta, Tina yanzu tana binciko tallace-tallacen hukuma na samfuran ƙira masu zaman kansu na ketare da haɓaka tambarin ta, ta rubuta nata labarin. Kamar yadda aka nuna a cikin "Iblis ya sa Prada," rayuwa ta game da ci gaba da gano kanku. Tafiyar Tina tana nuna wannan bincike da ake yi, kuma masana'antar takalman mata ta Chengdu tana jiran ƙarin majagaba irinta don rubuta sabbin labaran duniya.
Kuna son ƙarin sani Game da Ƙungiyarmu?
Lokacin aikawa: Jul-09-2024
