The Revival of KENT&CURWEN Under Chinese Ownership: A Global Fashion Transformation

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Recently, KENT&CURWEN made headlines with its return to the London Fashion Week for the 2025 Spring/Summer collection, marking the brand's first foray into women's fashion. Under the strategic guidance of Chinese apparel giant, Biemlfen, the brand's evolution highlights a significant shift towards global luxury, showcasing both its rich British heritage and modern appeal. This move, following Biemlfen's €38 million acquisition of the brand, signals China’s growing influence in the luxury market.

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For XINZIRAIN, a custom women shoes factory and leader in sustainable custom shoe production, the transformation of KENT&CURWEN resonates deeply. At XINZIRAIN, we’ve consistently aligned ourselves with the evolving demands of luxury fashion, offering bespoke footwear solutions for brands looking to expand globally. Much like Biemlfen’s ambition with KENT&CURWEN, XINZIRAIN prides itself on the ability to merge high-quality custom footwear craftsmanship with contemporary design trends, providing custom OEM footwear services to elevate any brand’s fashion offerings.

KENT&CURWEN’s 2025 collection not only revitalized the brand’s luxury sportswear roots but also embraced global trends through its integration of leather accessories, nostalgic school uniforms, and refined detailing. This blending of tradition with modernity mirrors XINZIRAIN's commitment to custom handcrafted high heels and bespoke custom boots production—where every product is crafted with precision to reflect both heritage and innovation.

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With customized shoe order fulfillment and a global custom footwear partner like XINZIRAIN, we continue to push the boundaries of fashion, offering luxury custom footwear services that enable our clients to achieve international acclaim, just as KENT&CURWEN has done under its new ownership.

 

Serving over 10,000 customers
More than 500 offline stores in China
23 years of handmade shoes experience
Cooperation with more than 10 international brands

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XINZIRAIN has been focusing on handmade women's shoes for 26 years and has also been OEM for various brands for many years. Now, there are 500 offline stores in China and our first foreign store is sat in Denmark. XINZIRAIN has become a high-end brand leader. We are looking forward to your joining!

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Post time: Sep-20-2024